If you are looking for a way to boost your digital marketing budget and get the most out of your investment, focusing on conversions is one of the best ways to do so. Too often, inexperienced marketers or consultants will use “vanity metrics,” such as impressions or clicks as nearly meaningless targets, as the only metric that equates to revenue and a return on investment is conversions. If you have been struggling to improve your conversions, or if you are ready to take your digital marketing efforts to the next level, you will greatly benefit from partnering with a conversion rate optimization agency, or a CRO agency. We can audit your existing campaigns to identify any weak spots or dropoffs in the user journey in order to improve your conversions and get you the revenue that you expect for your marketing efforts, all while you focus on providing exceptional service to your new clients.
The goal of improving conversion rates is simple to understand, but the methods to do so can be complex and varying. From the moment we begin our work together, you will be able to watch our teams go through each page of your website and each channel of your digital marketing campaigns step by step, identifying dropoff points for potential clients, capitalizing on effective methods you are already employing, and design new tactics in order to maximize your conversions.
Contact On The Map, Inc. To Partner With a Proven CRO Agency
If you are ready to improve your conversion rates, maximize your digital marketing ROI, and work with an agency that can help you access a wide audience for your products or services, look no further than On The Map, Inc. With over a decade in digital marketing, and individual teammates boasting more individual experience than that, you can trust the specialists who will be working on your campaigns and maximizing your reach to new and valuable target audiences.
Contact us now to speak with a representative about your needs and goals. During this initial meeting, you will be able to get a better understanding of our past successes with similar businesses to your own, our pricing model, and more. Our balanced and data-driven approach to our work ensures that we are able to produce consistent and impressive results regardless of industry, target market, or marketing channel, and we will be happy to take this tried and true approach to your marketing today.
What Is a Conversion Rate?
Before discussing how a CRO agency can help your marketing efforts, it is important to understand what a conversion rate is, and why it should be one of the primary metrics you measure a campaign’s performance against. Simply put, a conversion is any action that you designate as your target outcome for a specific marketing campaign. As you can imagine, there are many different actions that may be designated as a conversion, and the most important thing to remember is that you must remain consistent throughout your campaign in order to have measurable and useful data about your performance. One of the biggest mistakes in digital marketing is failing to capture all data consistently in order to identify the strongest and weakest performers and inflection points in the user journeys.
Examples of Conversion Rates
The following are just a few of the many conversion targets that you may choose depending on the nature of your campaign and the goals that you have set internally for your marketing efforts:
- Subscribing to your mailing list
- Requesting more information through a submission form
- Booking a product demo
- Purchasing a product for the first time
- Signing up for a recurring purchase or subscription
- Pre-ordering a new product
- Signing up for a free trial
- Sharing a signup link for a referral bonus
These are just a few of the many possible conversions that we will both target and track for your campaigns. There is not necessarily a “right” conversion or a “wrong” conversion, provided that the action has been determined to be a valuable goal that will generate useful engagement with your business. As we begin our work together, we will consider all of your goals for your digital marketing campaigns and designate a series of conversions that will be incorporated into a number of sales funnels.
Why Work With a CRO Agency?
Getting someone to sign up for an email list seems like a fairly simple goal, right? So why work with a conversion rate optimization agency? There are a few answers to this question, each of which we expand upon in the sections below. Simply put, we have the experience necessary to identify the best conversions for your goals, the tracking skills to provide you with exceptional data about your campaign performance, and the experienced team to improve your conversion metrics aggressively.
You may have the world’s best digital marketing campaign running, but if you do not have an effective way to track and analyze the performance, you may never actually know whether or not it’s working or how you can improve. With a strong focus on data-driven decision making, we are able to isolate metrics and get a clear understanding of how to continuously improve.
Our data analysts provide clients with a deep-dive report of their campaigns in order to track performance and recognize meaningful changes throughout our work together. Tracking the performance of a campaign can be overwhelming for people who aren’t familiar with the backends of digital marketing campaigns (and, honestly, can be overwhelming for experienced marketers sometimes, too!), but you will be able to review our work with a simple and comprehensive dashboard designed exclusively for you.
Years of Experience
We rely heavily on data, but nothing can replace years of experience and the intuition that comes with it as we keep pushing forward on improving your conversion rates. With a combination of extensive data capturing and a highly-experienced team, you can focus on providing your new customers with a great experience while we keep bringing new and valuable clientele to your website.
Impressive Past Results
We can give you a long list of reasons why you should work with On The Map, Inc. for your conversion rate needs, but we love to let our portfolio speak for itself. You can take a look at a number of our past projects and see the clear results we have generated for many clients across many industries, and the type of performance you can expect as one of our valued clients.
The Keys To Improving Conversion Rates
There are many variables that go into whether or not a visitor decides to click on your call to action at the end of the sales funnel, but the following are some of the most important factors that we will focus on first in order to improve performance.
Page Loading Speed
If your page loads slowly, you are increasing your chance of a visitor “bouncing” back to the search engine results page (SERP) and clicking the next link below to find a faster site. Along with a user’s decision to leave a page instead of waiting for it to load, Google and the other major search engines will dock a site’s quality score if it loads too slowly, another factor that will ultimately reduce the visibility of your page and reduce the traffic to your website.
If a user arrives at your site and finds that the copy is confusing, grammatically incorrect, pushy, or otherwise offputting, they are likely to back out and try your competitor on the next search engine link. Think of your website as your digital office, and your copy is your sales pitch as to why they should work with your business. If you wouldn’t ramble on or speak incoherently to a prospective client in person, why would you do it on your website?
There are navigation standards for websites that all web users understand intuitively, even if they are not consciously aware of it. If your site structure is confusing, if users are unable to navigate to their target page, or if they have difficulty moving from one page to another on your website as they consider making a purchase or engaging with a call to action, it is likely that they will back out and find another site to interact with.
Contact On The Map, Inc. To Improve Your Conversions Today
If your digital marketing efforts have shown a high rate of impressions, and even clicks into your site, but you aren’t getting the conversions you expected, contact us as soon as possible to get the technical support you need. You know the ins and outs of your business, and when you have a proven team like On The Map focusing on your marketing, you can keep focusing on providing your customers — both new and old — with exceptional service. Contact us now to speak with one of our representatives about your needs, and to get a better understanding of the work we can do together. With our help, you can bring your marketing efforts to the next level while improving your return on investment and maximizing your marketing budget.