Content is King! If you are a business owner who has their own website, then you may have heard this statement a few times. You may not have realized what it meant at the time, but you know that a lot of people in the marketing biz thought that it was really important. Well, it is important because the content is what keeps anyone who visits a website engaged and informed.
For years, web designers and content writing companies have been espousing the merits of good content writing without providing much of an explanation as to what “good” means to search engines like Google. But professional content writing companies dedicate significant amounts of time and energy to understand what search engine algorithms will deem to be quality content writing so that they can provide effective content to their customers—and help them climb in search rankings. But before you outsource content writing to an SEO content writing service, it’s important that you understand the product you’re buying.
Aspects of a website like its design, usability, and accessibility are all important, but without good content, they are all just surface level attractions. All sizzle and no steak. Lots of foam but no beer. You get the message: without great content, a website will struggle to retain visitors. That is why content is so important. In fact, you might even say that content is king.
At On The Map Marketing, we are well aware of the importance of great content, which is why we always provide our clients with fresh, interesting, and captivating content for their websites. We are a full-service digital marketing agency, which means that we also provide web design and SEO services as well, so we are fully versed in all aspects of marketing. That is why we know how important content is for any sized business, whether it is a humble start-up or a huge multinational company. Great content can get you noticed, which is why we have a stable of content creators who can create engaging content for any type of business. Contact us to find out how On The Map Marketing can create exciting content for your company’s website.
Why is Content Marketing Important?
Simply put, good content is good for business. Here are the ways in which great content can boost your business.
Get Higher Ranks on Google
At On The Map Marketing, we are also experts in SEO so we know the various techniques and strategies to get businesses ranking highly on the search engine results page (SERP). We also know that it is not just important to get to the top, but also to stay on the top and great content is one of the ways to get — and stay — at the top. That is because Google and other search engines prioritize websites with good, engaging content that visitors enjoy.
That means content that is optimized for the user, not the search engine. Our content writers create clear, interesting content that is meant for human beings, not computer programs. However, we also make sure to organically integrate important keywords that get your company noticed by the search engines as well as real people.
Turn Visitors Into Customers
If you want your visitors to become customers or clients — and you do — then you will need engaging content to achieve that goal. That is because the content can help to explain what your company is about and why they need its services. Yes, a flashy, well-designed website will attract their attention, but great content will keep it. And the longer they stay on your website, and the more interested they are in its content, the more likely that they are to start using your services.
It’s as simple as that: great content leads to engagement and engagement leads to interest. So, if you want to increase the chance that a visitor will become a client, give them some content that will keep them interested.
Build Your Brand
You want the brand of your business to be easily recognizable to even the people who have never used your services. One of the best ways to build up your brand is with the content on your website. You can use the content to give a clear picture of what your business is about, the values you want it to convey, and more.
The content on your website can be used to tell a story about your brand and what it means. Once people have a clear idea of what your company’s brand is all about, it can help to increase customer loyalty and can even be used to attract new customers. So, if you want to create a strong, trustworthy brand, then good content — as well as good service — is the key.
Choosing Between Content Writing Sites
Without a working knowledge of SEO and effective practices in content writing, it can be difficult to figure out which content sites can actually help you build a formidable web presence and which will just take your money. There are cheap content writing sites out there that will undercut the competition in price, but they don’t provide the service that you require to make your website perform well.
Here are some of the factors that you should consider when selecting an SEO content writing service:
- Quality Content Writing – Your content writing agency should provide outstanding quality in the writing that they offer. One of the best ways to determine whether or not their writing is good is to check out the company’s own webpage. If the content is well-ordered, readable, free from grammatical errors, and offers you the information that you’re seeking, it’s a good sign. You can also review their other clients’ websites—particularly if they do a lot of work in your industry.
- Content Writing Rates – It can be difficult to determine what you’re being charged for content writing sometimes. Many internet advertising companies will include content writing in their packages. Others may charge a sliding rate for page orders or set content writing prices by the number of words they write.
- Search Engine Rankings – If you can determine who the content writing agency’s clients are, see if they’ve already written for a company in your field. If you can find that client easily via a Google search, that’s a good sign. For instance, a Florida family law firm seeking legal content writing might search “divorce lawyer in Miami” to see where the client’s site ranks.
Things to Avoid in Article Content Writing
Some cheap content writing services promise quick results at very low rates. These companies will often try to game the system by using what’s referred to as black-hat techniques. These tactics aims to trick users to webpages by to get a quick bump in the search engine rankings. Some common techniques include:
- Keyword stuffing – The content writing company identifies keywords and repeats them as many times as possible in the text.
- Font Adjustment – The content writing service includes extra keywords using a zero font size or white font against a white background to pack pages without being visible.
- Misleading text or links – The agency uses misleading titles, headers, or connects links that have little to do with the purpose of their page.
There are many other unethical techniques, but a reputable content provider will avoid them at all costs. These techniques are largely ineffective due to improvements in Google’s detection capabilities. Furthermore, unscrupulous techniques can increase your bounce rate and get your webpage decertified by Google if they catch you using them.
Protect Your Reputation and Improve Your Business
Headquartered in Miami, FL, On The Map Marketing Internet Marketing has established itself as an effective web advertiser and content writing service. Using the proven practices that we recommend, we’ve witnessed the sites that we’ve built for our clients climb in search engine rankings and convert visitors into customers. Whether you have an existing website that you like or need a whole new approach to internet marketing, the internet marketing and SEO team can help your business. Contact us to discuss the advertising future of your company.
Our Content Marketing Strategies
We use a variety of different strategies when creating content for a website, all of which are designed to maximize engagement, strengthen your brand, and turn visitors into customers. If you already have a website and want to give its content a refresh, then we will examine it to find out its strengths and weaknesses. We will check which content users find engaging and build on it while eliminating the content that does not interest them as much.
If we are building you a brand new website, then we will speak with you about your vision for your company and the goals that you hope to achieve. We will then use your answers to formulate the kind of content that will provide the kinds of results that you are looking for. We will work with you to create a content strategy that will build your brand, increase customer loyalty, and attract new customers.
Our content team will also provide you with freshly-updated content that keeps users coming back for more and that will also keep the search engines happy. That is because they like new content as much as people do. If you have a blog, then we can keep it updated with new articles that your customers will find useful and engaging. We can also use content to build up your site’s authority via backlinks. These are articles that appear on other sites that link back to yours, thus establishing your site as an important authority on a given subject. Our team can write guest articles that make your site look good and that will help it rise in the SERP rankings.
And speaking of rankings, our SEO team will do keyword research to discover the high-ranking keywords for your business. Our content team can then integrate those keywords into your content in a naturalistic fashion that doesn’t stick out. That can help your site get noticed when people search for those terms. That can help it to rise in the rankings because both the search engines and real people will find your content useful to their needs.
Let On The Map Marketing Handle Your Content
Now you understand exactly what the phrase “content is king” actually means. The content of your website can turn visitors into customers and can help to build your brand into one that people will trust. The fact that it can get you higher rankings on the search engines certainly doesn’t hurt either.
So, if you want your content to be king, then contact On The Map Marketing. We will make sure that your content is engaging to visitors, irresistible to search engines, and reflects your values. Contact us today and we can create content for your website that will give it the shine it deserves.
Questions and Answers About SEO
Most businesses that hire content writers are doing it because they want their webpages to perform well. If you own or manage a business and you’re considering hiring a content writing agency, you probably have some questions about how search engine optimization can improve your rankings, and ultimately, get you customers. Here are the answers to the questions that we get asked by our clients:
What is a content writing business?
In internet marketing, a content writing business provides some or all of the information on its clients’ webpages. Many content writing businesses also provide other services, like web design.
What else does a content writing company do?
Content writing services work with their business clients to determine who their target audiences are, figure out the keywords that those audiences will use, and incorporate the keywords into useful content that will help them convert page visitors to customers.
How does SEO work?
When a user enters a search term into Google, small bits of code called web crawlers go out over the internet looking for exact or close matches to those terms. Once it has a list of options for the user, Google ranks them according to how useful those terms are likely to be to that person. The best content writing services use a four-pronged SEO approach:
- Get your webpage to the top of search rankings
- Get potential customers to click on your site
- Keep readers on your page
- Convert users into customers
How does a content writing service figure out which keywords to use?
Professional content writing begins with determining the keywords that your potential customers will use. Internet advertising services use content writing software to figure out which words your target audience is likely to enter into a search engine.
How does a content writing service differ from a blog content writing services?
The best content writing sites offer a full range of services, including web content, articles, and blog posts. Whether you need informative content about your business, you want to start a business blog (which we highly encourage), or your planning on posting articles on external sites about your industry, a web content writing service will employ writers who can research and write for all of your content needs.
How do I choose topics for article content writing?
Whether you need descriptive articles about your business or content writing articles to help drive users to your page, your representative will work with you to develop the topics that are most likely to be effective for your company in your market.
How soon can I expect to see results from SEO content writing?
It’s impossible to gauge how dramatic the change in your web traffic will be. Website content writing services employ a number of tools to measure changes in your rankings, bounce rate, conversion, et cetera. SEO is part art and part science, but as a rule, you should be able to see significant some movement in the first several months.