Content management system (CMS) migration can be overwhelming if you don’t have the coding experience or know what software you need to get the job done. When your website needs a simple update, then that’s different from migrating your website, which is a massive process where you can change your website’s structure, design, the type of content you publish, or even your platform and URL. In addition to the technical challenges of migrating your website, there are often many complex decisions that you have to make as a business.
If migrating your website is stressing you out, then look no further than On The Map Marketing. We understand that businesses are focused on their niche, not internet technology, and we take pride in building partnerships with companies to help them improve their website and user experience, which in turn, drives up sales.
What is a content management system?
A content management system is a software program or a set of programs that help you to create and manage your content on your website or within your company’s intranet. This content can contain useful information that can be used by data scientists or your marketing team. There are three types:
- Enterprise content management (ECM)
- Web content management (WCM)
- Digital Asset Management (DAM)
These management systems work in different ways. Digital asset management is a lot more specialized way of storing and retrieving rich media such as videos and branded images. Web content management is focused on the maintenance and improvement of content on your webpage. Enterprise content management relates to the ways you capture, store, manage, and search for unstructured data that comes in the form of:
- E-mails and their attachments
- PDF files
- Microsoft Office files, such Word documents, and Excel spreadsheets
Why You Should Migrate Your Website
There are many reasons why website migration is the best option for your business. Here are some of the most common situations that necessitate migration.
- Speed: To improve your website loading speed if your pages are loading slowly.
- Moving from an outdated platform: outdated features can limit your growth and can turn some customers away from your website.
- Re-branding: if you want to change your domain name, then this will allow you to have a fresh URL.
- Switching from HTTP to HTTPS: Nothing deflates a user’s confidence in a company quite like having pop-up warnings for unsecured web pages. Using the HTTPS protocols for each of your webpages can also protect your users’ private information.
- To handle larger amounts of traffic
Again, a CMS migration is not the same as an update. And it is not just changing the aesthetic of the website. However, that doesn’t mean that the design isn’t important. Design is not just about aesthetics, it’s also about usability and organization. So while CMS migration is not the same as an update or a redesign, functions, features, and navigation will all be different to improve the overall experience for users.
How CMS Migration Benefits You
It’s also important to sift through information. In today’s world, we are lucky to have a constant stream of data that we can collect from customers, website visitors, and people who work at the company. This data needs to be stored somewhere, categorized, able to be retrieved and it must be useful to the business. All of this is great, but eventually, that information needs to get scrubbed. You will need to determine what gets migrated and what needs to be cleaned.
With CMS migration you can have your cake and eat it, too. You can continue to collect, store and use data that comes in from transactions and customer calls, have a beautifully designed website with fresh and engaging content, be able to handle more traffic, and meet the ever-increasing demands of your customers. And because CMS migration can be a smooth and even fun process with the right company, you want to choose On The Map Marketing to guarantee that you will love your new website after your migration.
Tips For CMS Migration
You definitely want to hire a company that does all of their work in-house, as we do at On The Map Marketing. With us, you have a dedicated team led by one of our project managers, who will oversee the CMS migration process. Keeping all of our experts in-house means that there’s improved communication between content writers, managers, website developers, and designers.