11 Affordable SEO Services For Small Businesses (2023 List!)

Getting prospects and customers from search engines with a limited budget is hard but not impossible. The key is finding an agency that offers affordable search engine optimization (SEO) services that deliver results.

In this article, we’ll discuss what it means for SEO services to be “affordable,” what differentiates them from “cheap” ones, and the various types you can purchase for your website. Finally, we list the top agencies offering affordable services that will help rank your website on top of search engine results pages (SERPs) and how to choose the best one for you.

Why Should Your Small Business Invest in Search Engine Optimization?

The beauty of SEO is its scalability and sustainability. You can monitor the campaign results and analyze which tactics worked and which didn’t. From here, you can make changes to improve your site’s SEO performance. And as long as you keep your website accessible and valuable to users, expect to continue ranking on top of SERPs.

While an effective SEO campaign comes at a price, you don’t have to burn through your marketing budget to launch one. There are cost-effective SEO services you can buy to achieve the results your business needs.

What Are Affordable SEO Services?

Affordable SEO services are agencies and consultants that can enhance your search engine visibility without breaking your bank. They are small business friendly and offer great value for money — think at around $100 per hour or less. You can expect to see an ROI quickly from such affordable services.

How Much Do SEO Services Typically Cost?

The average cost SEO agencies charge for their services is $134.66 per hour. However, their monthly rate depends on the scope and complexity of the SEO tasks. For example, the average hourly rate for local SEO services is $128, which is on the lower side.

So, the fewer and easier the tasks are, the sooner the agency will complete them for you. This also means you don’t have to pay them as much compared to agencies offering more advanced SEO services.

Cheap Vs. Affordable SEO Services

People interchange both words when referring to SEO services, but they have different meanings. “Cheap” refers to SEO services offered at low prices and that deliver quick results. On the downside, agencies engaged in this type of SEO services use questionable tactics that harm your website’s rankings in the long run.

Meanwhile, agencies offering “affordable” SEO services use techniques that help websites achieve sustained organic rankings. This service type costs more than cheap SEO services, but Google won’t penalize the websites and decimate their rankings.

7 Common Types of Affordable SEO Services for Small Business

To increase your website’s online visibility, below are the SEO services offered at affordable prices. I also included the average cost of each to help you properly budget for the services your website needs.

1. On-Page SEO

Also known as on-site SEO, it refers to observing variables applicable to your website that can help it rank higher on search engines. Agencies can do this by using the target keyword on your page’s title, URL, and description. Another is by using related terms to your keyword on the page’s content. Companies normally use a tool like Surfer SEO to ensure that the content contains the right phrases and elements to make it similar to top-ranking pages for your keyword.

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Another on-page optimization practice is making your website load faster. SEO companies do this by migrating your site to a reliable hosting platform and using a caching tool to help your site load more efficiently for visitors. They also tweak your site’s web design and compress its images.

2. Off-Page SEO (or Link Building)

On the other side of the coin, off-page SEO is the process of observing ranking factors that you have no control over. While it involves building backlinks on authoritative websites, you can lose these links at a moment’s notice, and there’s nothing you can do about it.

Nonetheless, links will help catapult your website to the top of search rankings, especially if you build lots of authoritative ones. This is also what makes them the most expensive out of SEO services, as a single backlink can cost between $100 and $1,500, depending on your industry.

The process of link building varies among agencies as well.

Some go the guest posting route using outreach campaigns or by exchanging links with other publishers. Others insert your links on published pages from a list of sites they can access. Regardless of the link building strategy you use, what matters is that they can secure backlinks from sites that generate tons of traffic and are leaders in your industry.

3. Local SEO

Local SEO helps you rank on local search results. It also allows you to appear on the local pack, a section on top of Google search results and features three of the most relevant local businesses for the query.

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Agencies help you do this by setting up and optimizing your Google Business Profile (GBP). This is where you can describe what your local business is about and provide additional information to your target audience. With GBP, you can also collect customer reviews and post updates about your business.

Companies also offer citation building, which involves signing up your business on relevant local online directories. Here, they enter your name, address, and phone number (NAP). They can also clean up your old citations by updating the listings with your most current NAP.

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Finally, they can create service pages for the different locations you serve with your business.

4. Technical SEO

If you want search engines to index your web pages on SERPs for their keywords, you must ensure that they can crawl them in the first place. That’s what technical SEO can do for your site. It identifies and addresses issues preventing search spiders from crawling your website and its pages properly.

There are two phases in technical SEO. The first is the audit, which can cost between $300 to $5,000, depending on your website’s size and the severity of its issues. Most companies use a tool like Screaming Frog to perform a deep audit of your site. Once the results are in, they’ll provide you with a report containing the issues and how they can fix them for you.

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The next phase is the implementation, which can be time- ($55+/hour) or project-based ($300+/project). While you can implement the suggestions yourself, you need to have experience in technical SEO to resolve the issues correctly. If not, it’s best to also get the company to apply the changes.

5. Ecommerce SEO

The goal of e-commerce SEO is to grow the organic traffic of your product pages and increase conversions. Agencies do this by featuring high-quality images, providing a detailed description for each, and improving the page speed of each.

From here, they need to group pages into appropriate categories and decrease their click depth. Doing these things help search engines find your pages much easier.

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Agencies must also address the most pressing e-commerce SEO issues. One of them is duplicate content, in which store owners could be using the same description for their identical products. These cause engines to not index the pages, resulting in lost organic traffic.

Another is keyword cannibalization, which happens when different pages on your site compete for the same keyword. Agencies can fix this by implementing faceted navigation or applying 301 redirects on the site. The pricing for Ecommerce can range from under $1,000 to $8,000 or more depending on your website’s size and requirements.

6. SEO Audits (and Consulting)

SEO audits help agencies understand how your website is currently performing on organic search. They look at how optimized your site pages are and what your link profile looks like. Regarding the latter, agencies use tools like Ahrefs to gather and compile the link data for you.

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To make sense of the audit report, SEO companies offer their consulting services. You can also hire an SEO consultant to do this for you. They use their expertise and experience to analyze the report and provide instructions on increasing your site’s organic rankings. However, they are not responsible for implementing the suggestions. You will have to inquire about their other services to apply the necessary changes to your site.

A comprehensive website audit that includes technical SEO can range between $650 and $14,000. The price may include the implementation of ideas depending on the agency. However, there are agencies like On The Map Marketing that do free audits for site owners. It provides you with everything about your site’s SEO and how to move forward.

7. Content Marketing

Agencies offering a well-developed content marketing strategy can help increase your site’s online presence for more leads and clients. They tap into organic search as their main traffic source by first conducting keyword research and identifying the intent of each, among other variables.

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They then assign the keywords to pages on your site and optimize for each. They will also determine the content type to publish for each, like blog posts, landing pages, videos, and more.

While waiting for the content to rank on Google, agencies can offer you PPC and social media marketing services. They will create ads for your pages and share them on Facebook, Twitter, and others for your target audience to see.

The important part of content marketing is consistency. Your SEO service provider must help you publish tons of relevant and high-quality content on your site. This explains why content marketing commands a high price tag, ranging from $5,000 to $25,000 monthly.

11 Top SEO Agencies Offering Affordable Small Business SEO

In this list, we showcase the best SEO agencies offering low-cost services. They will help you develop and execute an SEO strategy in line with your marketing budget.

1. On The Map Marketing

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On The Map Marketing has been helping small business owners grow since 2011. We started with helping attorneys with ranking their Google My Business. But now our offerings and expertise now encompass holistic SEO that covers all the bases: content, links, technical SEO, and website design.

Now we take pride in helping businesses across the most competitive niches — including personal injury law firms across metropolitan cities — scale their organic traffic and leads via search engine optimization.

You can contact us for a free marketing audit to analyze your site and identify “low-hanging” growth suggestions on how to make it perform better in SERPs.


  • Takes an educational consulting approach with their clients. If you’ve any questions about your SEO campaign, the account manager will love to help!
  • Monitors your local search rankings using in-house SEO software TrackRight to ensure a customer-friendly experience.
  • As a full service digital marketing agency, On The Map Marketing can also accommodate your PPC and website design needs (as you grow with us).
  • Has proof of efficacy across the most competitive metro markets in the nation.


  • SEO packages may feel expensive if you’re looking for the “cheapest” agency (if you want to learn more about SEO costs, here’s a breakdown of SEO pricing).

2. Ignite Visibility

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Ignite Visibility is an ROI-based marketing agency that offers a wide range of services to help your business website reach the first page of Google. It uses a proprietary digital marketing forecasting system called “Certainty” to review your website. The results will help them provide insights on how to make your website perform better in Google search.

Their starting package is $2k per month. But they can probably customize what you get in it as per your SEO needs.


  • They go above and beyond to help clients with their SEO like changing plugins on their WordPress site to improve performance.
  • The staff has an easy-going personality that makes working with them a breeze.


  • Clients say they need a more refined organization and communication process with clients.

3. Social SEO

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SocialSEO is dubbed the “#1 Digital Marketing Firm in America,” according to Upcity 2021 listings. The agency claims to have “Proprietary Processes” that enable them to generate more leads and customers for clients. It also has SocialSEO-Bot, another “proprietary optimization formula” that enables your business to rank higher than its competition.

The company caters to businesses of varying sizes and industries, judging from the local, national, e-commerce, and enterprise SEO services it offers. SocialSEO also serves content and marketing amplification services to get the word out about your business directly to your target audience.

The agency can create an SEO strategy for you at a rate of $2,000 or less if you fill out its contact form.


  • Strives to communicate with clients and always keeps them in the loop.
  • Provides a dedicated account manager per client who will answer all concerns.


  • Its SEO services can get a bit expensive.

4. The SEO Works

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The SEO Works is a London-based company dedicated to providing clients with a digital marketing strategy to give them greater online visibility. It starts with its SEO services, as the agency will develop a plan for your business using the three core SEO practices: “content generation, links, and technical optimi[z]ations.” The account manager will send monthly reports showing how effective the SEO plan is based on organic traffic and keyword rankings.

The company’s SEO experts have worked with clients in varying industries like healthcare, automotive, manufacturing, and more. It also accommodates businesses of varying sizes–the rate it accepts from clients ranges from £1,000 to £20,000 and above according to its contact page.


  • Makes an effort to understand your business, which helps them provide you with SEO techniques to amplify your marketing and sales.
  • Professional account managers discuss SEO with clients in an easy-to-understand manner.


  • Campaign updates and communications are not always on time for some clients.
  • Meetings were either delayed or rescheduled.

5. SEO.com

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If you’re looking for an agency that offers result-driven SEO services, SEO.com is it. This US-based company has been in business for 12 years thanks to following “Google E.A.T best practices.” Its white hat tactics not only help its clients increase their organic traffic but also prevent them from incurring penalties from search engine algorithms.

It also provides each client with a custom SEO plan with the help of dedicated specialists analyzing your site and its competitors. Finally, you can access its reporting dashboard to view the campaigns it launched for your site.

You can inquire about its local, national, and enterprise SEO services ranging from $500 to $3,500 in its contact form.


  • Takes time to understand your business and learn about your products before making SEO suggestions.
  • Very precise and professional approach to client SEO.


  • A few timing issues with communication.
  • Can get a bit more expensive than other affordable SEO agencies.

6. Straight North

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Straight North is an online marketing agency that helps businesses of all sizes effectively reach their target audience. It does so by launching successful client campaigns through its local, national, e-commerce, and enterprise SEO services. The company can do this by using only the latest proven techniques for acquiring authoritative backlinks and publishing high-quality content for clients. It then uses its GoNorth! reporting platform to gauge your site’s SEO performance based on the most relevant metrics.

Straight North’s SEO services start at $1,500, although the average rate it charges clients is between $4,000-$8,000. To help develop a reasonable package for you, it will discuss your business and SEO goals first.


  • Reporting tool gives clients a centralized place to view all the campaign progress and results.
  • Shows that they want their clients to succeed by responding to every query.


  • The content submitted to some clients did not align with their brand, which shows a lack of understanding of the industry.

7. Mainstreethost

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Mainstreethost aims to make SEO and digital marketing simple and flexible for customers. The agency offers SEO packages that aim to build a strong foundation for your website so it can rank higher on Google search. It does so by following its “10 steps to SEO success,” from identifying your goals to reporting and refining your strategy.

Price starts at $99/month, in which the company will develop a low-risk growth plan for your business. The rate increase to as high as $999/month for custom solutions and full-service packages. All prices are billed annually. The company also provides specific solutions like local, e-commerce, and technical SEO services.


  • Knowledgeable about SEO and will try to help you every step of the way.


  • The agency didn’t communicate with customers on time.
  • Little to no updates on the campaign progress for some clients.

8. Outerbox

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Since 2004, Outerbox provides clients with a data-driven approach to digital marketing, helping them earn more for every penny they spend. The agency’s SEO services focus on e-commerce platforms like WordPress, Magento, Shopify, and more. From here, its SEO specialists plan and execute proven strategies for your site based on the gathered information.

Once the campaign results are in, Outerbox gives you an interactive report about completed and upcoming SEO tasks. This allows you to know which tactics worked and what the agency is doing to help you grow your online store’s organic rankings faster. Its support team will also schedule monthly calls with you to discuss the report and communicate the agency’s progress with your site.


  • Very professional and cares about helping its clients to rank on Google.
  • Organization and communication with customers are top-notch.


  • Lots of steps are involved in their ordering process.

9. The Hoth

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The Hoth is one of the most popular agencies that provide affordable digital marketing services. Among the services it offers, Hoth X is its “fully-managed, advanced SEO service.”

A personal SEO expert from the agency will design a campaign customized for your website before scheduling an onboarding call with you. The strategy may contain keyword research, content creation, link building, and others. After completing your order within 30 days, the Hoth tracks the results and sends you a follow-up report about the process.

The lowest monthly budget the Hoth takes in as clients is $500. This goes on top of the monthly management ($100) and 1-time setup ($250) fees you must pay. Both fees increase if you have a higher monthly budget.


  • Helpful account manager is ready to address your concerns.
  • Open and transparent about their prices and your orders.


  • Content quality is not always up to standards.
  • Disabled its live chat support.

10. SEO Reseller

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SEO Reseller offers white-label SEO services to agencies who want to rank their client websites on Google. But you can still use its SEO packages to improve your site’s SEO. First, you must sign up for an account to access its dashboard and set up a campaign for your site. Next, you’ll have to take a 30-minute call with their team. This helps them understand your needs and propose packages you should consider getting.

The site offers ala carte services for one-time tasks like setting up GA4, link cleanups, etc. These cost between $125 to $1,000. Its packages range from $300 to $1,000+, depending on the scope and task. You can access its complete pricing list from its dashboard.


  • Has a free SEO audit tool you can use in the dashboard for unlimited sites.
  • Create a campaign for your site where you can monitor its keyword rankings and connect with your Google Analytics


  • Customer support is lacking and not transparent.
  • Late to complete orders and projects at times.


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Another popular internet marketing agency, FATJOE offers SEO, link building, and content writing services that fit your budget.

Each service has a clear pricing structure that quantifies the deliverables you’ll receive from your order. For instance, its local citation service has multiple tiers available. The lowest is at $67 for 25 citations, followed by $101 for 50 citations, and so on. All its services also show you the estimated delivery date if you buy now.

More importantly, FATJOE offers a 100% money-back guarantee for some services. This removes the risk from you and pressures the agency to do an excellent job.


  • Quick and smooth ordering process.
  • Easy to manage orders and request revisions from their dashboard.


  • Some claim the links they bought were from “‘link farm’ type sites.”
  • The quality of orders may vary, although the agency can revise them for you.

How to Choose an Affordable SEO Company for Your Startup?

All the agencies above offer quality and affordable SEO services. But you want to hire one that can truly help your small business rank on SERPs. Below are ways to help narrow down your choice:

  • Review case studies – See if the client success stories the agency has on its site are in the same industry as yours. Also, check if the agency identified the client’s problems and how its team resolved them. Finally, look for organic rankings and traffic before and after the agency took up the client in the studies.
  • Check customer reviews – Visit the agency’s profile on review sites like G2, Clutch, and others. The idea is to find agencies that earned lots of 5-star reviews from customers. Also, read the pros and cons of each review to get a better idea of what to expect from the agencies.
  • Reach out for a discovery call – Here, the agencies will try to learn more about your business and provide ways to increase your site’s organic rankings. Use this opportunity to learn more about their expertise by asking questions about SEO. Compare their answers to see who you’re most comfortable working with.

Kick Off SEO With On The Map Marketing Today!

We at On The Map Marketing fit the bill as the cost-effective SEO agency for you. Our case studies show how we increased our clients’ organic traffic regardless of industry. We also have received hundreds of positive customer reviews on G2, Trustpilot, and others. So, if you want to experience our 5-star SEO services that suit your budget, get a free marketing audit from us.

Christopher Jan Benitez Published by Christopher on