The average cost of content marketing ranges between $1,000 and at least $25,000 a month. The cost depends on different variables, like your marketing goals and needs, the tactics to be used, and the vendor you’ll go with, among others.
This post breaks down these factors to help you decide your content marketing budget and how to proceed. This way, you not only get the traffic your business deserves but also conversions and sales. So let’s get on it, shall we?
The content marketing package comprises techniques to help your business attract the right people to become clients. That said, there’s no one-size-fits-all package for this marketing strategy. It can be a combination of tactics that your business needs but others don’t, and vice versa.
Below are the parts of content marketing you must be mindful of to help you choose the right one for your business.
The goal of creating content is for Google and others to index them on top of search engine results pages (SERPs), thus increasing your online visibility. This type of inbound marketing strategy encourages your target audience to reach out to your business instead of the other way around.
Web content writing and landing page copywriting are the most common content creation services. The process includes using Surfer SEO or Clearscope to include words relevant to the target keyword as part of observing on-page search engine optimization (SEO) practices. Regarding keywords, either you will supply the writers, or they will conduct keyword research for you.
This component also includes proofreading to ensure the best and highest quality of content before submission.
SEO content creation ranges from $15-40/hour. Some charge per word, with beginners and intermediates asking for $0.01-0.5/word. Experts charge the most with around $0.1/word.
Videos are like articles in that they appear on search results so more people can find them and your website. But their interactive nature allows them to come in more varied types. Explainer videos are short videos that explain what your product is about, while product demos show how your product or service works.
Several factors also come into play in video creation aside from type. First, production determines the number of cameras used in recording the video, the location of the shoot, and other equipment involved. It also includes the duration of the production team on-site.
Video length is another factor, which is dictated by its depth and scope. Case studies and tutorials are more intensive and information-rich than explainer videos or client testimonials. That makes the former more expensive as a result.
Finally, the video must be edited to fit your brand’s voice and make it more presentable to your target audience.
These variables affect the cost of video content creation, which ranges from $1,000 to $5,600. The longer video creators spend with you and the more tasks they’ll do for you, the higher the cost.
This package covers sharing your published content across different channels like social media and email marketing.
Regarding the latter, the service provider can launch an outreach campaign asking other websites to share your content or link to it on theirs if they find it useful. This costs between $100 and $400 per link, depending on the quality of the website where the service provider got the backlink from.
It can also send an email newsletter campaign promoting your newly published content to people who are already interested in what you have to say.
Social media marketing, on the other hand, goes both ways. It’s a great way to reach out to your audience organically and turn them into followers by creating a content calendar that not only shares your content but also engages with them in meaningful ways. You can also turn to social media ads by featuring landing pages on your target audience’s social feed in exchange for payment.
For both services, expect to spend between $500 and $20,000. The cost depends on which platforms you’ll promote your content on (Facebook, LinkedIn, Twitter), methods you’ll use (organic or paid), and others.
Content distribution also includes repurposing your content to a different format. The service provider can reproduce your blog post into a video or audio file to engage people who prefer watching or listening to your content. This helps increase your brand’s reach with your target audience. Expect to shell out $100 to $300 for every repurposed piece of content on your website.
Infographics let you communicate your ideas in an easy-to-understand manner. They also have a higher chance of going viral and spreading your message to a wider audience. Equally important, publishers will link to them on the content they produce. This means easy backlinks to your site, which could help increase your site’s search rankings.
To do this, you need a service provider that can research the best angle related to your business for creating an infographic that will produce lots of shares and views. It can use existing content your site has and turn it into an infographic instead.
Most professional graphic designers use Adobe Illustrator to create high-quality infographics that are a cut above the rest. This type of infographic costs between $3,000 to $4,000.
For businesses with existing content pieces, it’s best to reoptimize them instead of creating new ones. This is true if you have tons of published pages that aren’t getting much website traffic.
There are two types of content re-optimization you must look into to choose the right service for your business:
Updating existing content is ideal if the pages generated tons of organic traffic but recently dropped their rankings on search engine results pages (SERPs). This means the content is on the right track but needs retouching to maintain high search rankings. Pages that lose organic traffic have been published for quite a while, too, so the slight drop in traffic is due to not updating the piece for a long time.
Updates usually include updating elements like title and meta tags, headings, and others, while fleshing out the more important sections about the topic. The content’s structure and intent remain intact.
Content update costs range from $2,000 to $10,000.
Unlike content updates, a piece needs a full rewrite if it didn’t perform well in search results in the first place. The main reason why this is the case is that the content doesn’t match the intent of the keywords it’s optimizing for.
Because the content is going in the wrong direction, the service provider must potentially scrap the previous content and start from scratch to satisfy keyword intent. It can simply look at the top-ranking results for the keyword and base its rewriting on these pages.
Content rewrites may qualify as writing brand-new content on your site. That means the price is similar to content creation services.
The popularity of AI tools like ChatGPT, Midjourney, and Claude.ai could put content marketing service providers at risk. These tools come relatively cheap compared to paying someone for their services. Not to mention, AI can simplify most content marketing tasks so that you can do them on your own.
So, does that mean service providers will decrease their prices to adapt to the times?
The answer is no. There are many reasons why AI won’t make a big dent in content marketing prices, and the biggest one is how it remains dependent on humans. AI has no intrinsic value as long as it relies on humans for prompts to execute the commands.
If anything, content marketing prices will remain the same. AI can never create and distribute content on the best channels to maximize brand awareness. That means you still must rely on people’s expertise to develop a content strategy of reaching out to as many of your target audience as possible.
Before getting content marketing services for your company, you must first know the different types that offer it. Each has its pros and cons, depending on the type of business you’re running. Here they are:
These independent contractors work on a project-by-project basis by creating specific types of content, like blog posts or infographics. Freelancers have the lowest overhead costs among all vendors and can offer more flexibility regarding project timelines and budgets. This automatically makes them ideal for small businesses or startups that need to outsource small to medium content projects.
However, freelancers work on limited availability and resources, as they’re working for other clients. Also, quality control becomes an issue when working with multiple freelancers simultaneously. Developing a QA process is necessary in this case.
You can build an exclusive content marketing team made up of full-time employees. Expect them to have deep knowledge of your products and services, giving way to content creation with consistent quality. Getting the team to respond to revisions and changes is also more convenient.
In-house teams are perfect for large companies with a steady stream of content needs and a dedicated budget for content marketing. That said, maintaining an in-house team can be costly. On top of keeping them onboard in your company, you may have to pay for their training to cultivate their skills that will launch effective content marketing strategies for your business.
Third-party companies specializing in content marketing typically have a team of professional content writers, editors, strategists, and marketers. They can offer you a wide range of services, from content strategy development to content creation and distribution, done expertly. They are ideal if you have a medium to large business in a very competitive industry and need results right out of the gate.
On the downside, agencies can be just as expensive as in-house teams, except you have limited control over them. Good agencies will communicate their processes and update you as necessary. But you must give them a longer leash to do content marketing for you, whether you like it or not.
If you’re interested in hiring a content marketing agency, look at some of the most popular companies offering their services and the industries they serve. We’ll also look at how much each agency charges to give you an idea of how much budget you should set if you’re serious about ramping up your content marketing efforts.
As a digital marketing agency, On The Map Marketing helps law firms and local businesses generate more highly qualified leads to convert into clients. It does this by offering SEO content marketing to help your target audience find your website much easier. With help from its dedicated account manager, its team will create content to be published on your site and build links to grow your organic rankings. Cost ranges from $150-$250/hour, $500/link (for guest posting), and $150-$300 per 500-word content.
Similar to On The Map Marketing, Grow & Convert creates an “SEO-driven content marketing strategy” that’s perfect for SaaS companies. It uses SEO best practices focusing on acquiring leads instead of traffic in content creation. It identifies high-value keywords to optimize its high-quality content pieces while building links to each. Its packages range from $10,000 to $25,000 a month.
Siege Media first analyzes your website for high-value opportunities to be executed in the strategy it’ll develop for you. This includes content creation and scalable link acquisition. Finally, its SEO consulting provides you with suggestions on how to make your site pages easy to crawl and index to maximize rankability. Siege Media’s content marketing rates start at $11,000/month on a 12-month contract and are perfect for B2C clients.
Juris Digital focuses on helping businesses get more clients in the legal industry through content writing. The agency creates informational legal articles and law blog posts for companies designed to assert their expertise and trustworthiness. It also creates practice area pages to help law firms cater to specific locations regarding their specializations to maximize conversion rate. Juris Digital normally charges $0.5/per ($250 per 500), but the cost depends on the client’s needs.
Known for its digital PR services, Fractl is the go-to agency for businesses looking for high-quality backlinks from reputable journalists relevant to their industries. However, its content services offer the same value to companies that want to grow their online traffic and visibility. The agency develops a content marketing plan composed of creating content that search engines want to rank, and journalists want to link to. Fractl’s minimum project size starts at $10,000/month.
Content marketing is worth your time and money as long as you choose the right vendor that not only suits your wants but will deliver the results your business needs. If you want a head start against the competition, sign up for our free content audit at On the Map Marketing. We’ll suggest what your content marketing campaign and strategy should include.