On The Map Marketing is recognized as one of the leaders in the website design industry. This is because we consistently provide high-quality services to build custom websites on time and within your budget. With over 10 years in the industry, we have catapulted large corporations and small mom-and-pops alike to top spots on Google search engine results pages, and have successfully driven more traffic to their sites, which has led to increases in sales. If you’re ready to develop or refine your online presence, then call On The Map today!
If you already own a site, then our team at On The Map will start your project by conducting a thorough analysis of your website. This will shed light on what is and isn’t currently working. Areas we look at are:
- Backlink quality
- Web page loading speeds
- Alt text
- The functionality and quality of internal and external links
- Descriptive title tags, meta-descriptions, and headers
This research will help us understand what is driving traffic to your website, what keywords your customers are using to find you, what your competitor’s top keywords are, and what is causing people to leave your website (otherwise known as your bounce rate). If it takes too long to finish a transaction, for example, when your competitor has a one-touch system, then you will need to make it easier and faster for your customers to buy products and services on your website.
But if we are creating a brand new website for your business, then this analysis phase will give you the insight you need to develop the right digital marketing strategies to meet your business goals. Without this information, you will essentially be making decisions in the dark. Marketing is just as important as the product or service you’re selling, and it is a vital component of a successful business.
Lastly, thorough market research is conducted on your industry to understand more about the business you are trying to attract. Cleveland is home to families, college students, sports icons, artists, and many other kinds of people. It is also home to businesses of all sizes, from small startups to multi-national corporations. Whoever you’re trying to attract here in Cleveland, let On The Map build your website to help you build your audience.
Meeting Modern Users’ Needs
Now more than ever people are using mobile devices, and increased significantly between March 2020 and April 2020. Trends are forecasting that smartphone usage is only going to continue to see these high numbers, but privacy and security are going to become top priorities for customers.
Optimization For Mobile Use
Developing a website that adapts to fit any screen it is viewed on, from an Android to an iPad, is called responsive design. If you have a website then our Cleveland web design team at On The Map will conduct an analysis to learn more about your users and how they are accessing your website, such as from a mobile device or laptop or desktop computer. Depending on your business, you may actually have more desktop users, though typically websites see much more traffic from mobile devices. You don’t want to create an experience on a desktop version that includes engaging graphics, content, and even videos if that experience won’t translate over to the mobile version.
Businesses that make it even easier to complete transactions in as few clicks as possible have seen higher conversions compared to their competitors that make the mobile experience more complex. Users who have to turn their screens a lot or pinch or zoom just to submit information are not likely to return or to brag about how easy it was to use your website to their friends.
Website security is becoming one of the most important factors for users. Since March 2020, more people have been forced to use technological devices in order to buy groceries or other goods, complete schoolwork, work with colleagues, and stay connected to loved ones. With high-profile companies reporting hacks and interruptions communication, such as Zoom Communications, even the user who didn’t think much about security before is wondering about their protection and data privacy now. And since the coronavirus outbreak, there has been a surge in cybercriminal activity, such as phishing.
At On The Map, we understand that security and privacy are going to be top priorities for many businesses as they navigate this new digital culture that is being ushered in by global events. We use proper HTTPS protocols as well as other security techniques to protect you from attacks from:
- Denial-of-service (DDoS)
We also protect your website from being “blacklisted” by Google. The Blacklist contains websites that search engines and anti-virus companies have deemed not secure, which can lead to reduced traffic flow and low SEO rankings. One of the ways companies know that their SEO has been attacked is by noticing a sudden drop in traffic and rankings.
A Website That Can Do Everything
Some other web design companies just focus on the User Experience and User Interface (UX/UI) design, but at On The Map, we do more than that. To have a website that reaches the top rankings on search engine results pages (SERPs), you need fresh content, identity design, optimization, and development.
We’re Your Web Design Company in Cleveland
At On The Map we design sophisticated, innovative websites for companies all over the United States but especially here in Cleveland. From the initial research phase to launch, our team devotes their attention to every detail of your website. We offer a full range of services that are completed by our in-house team, from website design, content writing, PCP, e-commerce, and more. Give us a call today and let us know what your goals are. We look forward to hearing from you and watching your company grow.