If you are in the market for a new website, or if your outdated website simply needs a facelift, the team at On The Map is here to help. For over 10 years, we have been producing impressive results for clients in a range of industries with a range of goals that they hope to achieve with their new site. When you work with On The Map, you aren’t just getting the expertise of a single web designer or a team of contractors; you are working with a dedicated in-house team of designers, analysts, researchers, programmers, and writers who each bring their own area of expertise to your project.
Whether you would like to increase web sales, drive new traffic, grow your mailing list, or start reaching new customers in your area, we are here to help you from start to finish. Take a look below to get a better idea of what our process is when we are working on a Clearwater web design project, and contact us as soon as possible to speak with one of our representatives about how we can help you starting today.
The Web Design Process
The following is a general overview of our process with our clients as we build a world-class website.
You are great at what you do — it’s why your customers are so happy to return to you every time they require your services! But what about the people who aren’t aware that you can help solve their problems, or provide them with a product or service that they would greatly benefit from? Part of a comprehensive web design process is learning about your target audience, including their online habits, their purchasing preferences, and the ways that they search for the type of product or service that you are offering.
UX/UI Design Iterations
User experience and user interface are often lumped together (like we just did!), but they are actually very different. User experience refers to the mood and feeling that a visitor gets when they arrive at a website, such as how simple it is for them to identify the different ways to take action on your site (called a conversion). User interface design certainly helps to contribute to your users’ experience, this refers to the aesthetic of your website more than how someone can interact with it.
A gorgeous website won’t bring your audience to your page if it doesn’t have the information that they need. Part of our research is discovering the pain-points that your target audience needs your help solving, and our in-house SEO writers will then launch a comprehensive content campaign that both provides the answers your audience needs, and indicates to Google that you are a trustworthy and reputable source of information. This is known as Search Engine Optimization, and it is one of the things that our team at On The Map excels at.
Testing and Coding
Once we have gone through a series of approval rounds with you, we will begin to build your website. A well-designed website doesn’t just mean that it looks nice, it means that it loads correctly, it can be viewed on a wide range of devices and screen sizes, it is accessible to people with disabilities, and more. When Google indexes a website and determines where the site will rank on its search pages, they look for a range of things including the quality of your content, the structure of your website, and a variety of other things that fall under the label of “quality score.” We will work to make sure that we check all of the technical boxes to tear down any blockers to high-quality traffic.
Once your site has launched, we will work with you in order to keep a close eye on your metrics and understand the next steps to either achieve or maintain successful performance. Without ongoing analysis, you will not be able to adjust to your audience’s changing habits, identify weak points in your conversion funnels, or continue to outrank your competition in the organic search rankings. Luckily, you have a team of analysts on your side when you are a client of On The Map.
Contact Us Today
The sooner you contact our team, the sooner we will be able to help you drive meaningful, valuable traffic to your new website. We will be happy to provide you with a range of examples from our impressive portfolio, as well as to share a number of success stories with you about clients that we helped improve their businesses with an updated web presence and digital marketing strategy.