If you are looking for an experienced digital marketing agency in Chicago, then look no further than the team at On The Map Marketing for all of your needs. Deciding to take on the digital marketing ecosystem can be overwhelming, especially when you are a business owner or manager who is focused on running your business well, and wonder where you will find the time to learn, launch, run, and optimize a digital ad campaign over the coming weeks and months. The team at On The Map Marketing is here to help you drive new business to your website effectively, and give you the time and space you need to continue focusing on what you do best: running your business.
Read more below to get a better idea of the type of marketing work we do and contact us as soon as possible so that we can discuss your upcoming project in specific detail. Whether or not you see anything below that resembles what you are hoping to do for your own digital marketing campaigns in Chicago, contact us now and we can discuss your goals and what you hope to accomplish, and how we can help you get there. We have a decade of experience (with many of our individual teammates having even more) helping many businesses connect with their audience, and we look forward to doing the same for you.
Search Engine Optimization – SEO
Search engine optimization—or SEO—is a common term thrown around in the digital marketing scene, but what is it, really? For the uninitiated, SEO seems like it may be a buzzword, a catch-all for simply adding what you deem to be the relevant keywords for your customers into your web content. While this is technically an accurate, albeit simplified, explanation of SEO, there is much more that goes into it, and a successful SEO campaign can net incredible results for you and your business.
To begin an SEO project, the research team at our digital marketing agency in Chicago will do extensive work into understanding your industry, and your target audience in particular: what are their needs? What are their online habits? How are they searching for products or services like yours? Once we understand your audience intimately, we will develop a content calendar with upwards of 10,000 or more words/month of content that will help to drive your website up the search engine rankings. Of course, tracking performance is essential, so you will have access to a custom tracking dashboard to watch your rankings change in real-time.
Web Design & Development
Before you start driving new traffic to your website, you have to be certain that your site can handle the new traffic and help new visitors reach the outcome that they are looking for, whether that is purchasing a product, requesting more information, scheduling an appointment, or any other “conversion” that will help increase your business. Web design involves a lot more than an attractive site, which is why working with a UX designer is so important.
UX, or user experience, is a central focus of web design and considers your user over all else. A site is designed around their needs and expectations, with highly-specific “funnels” designed to help them towards the various conversion opportunities on your page. While many web users are not explicitly aware of UX, lack of UX is an easy way to send someone back to the results page and clicking into the next result down for an easier experience.
Mobile App Design & Development
If you have decided that a mobile app is a great way to reach your target audience where they are, then congratulations! This is an exciting decision, and only you know best as to what your audience needs in order to keep engaging with your product or service. However, after the initial excitement and planning have passed, what next? Trying to figure out how to actually design and develop an app can feel like an insurmountable obstacle, but we are here to help.
Our in-house team of designers and developers will work closely with you in order to launch an app that you are proud to share with your customers and with the internet. Contact us now so that we can talk about your vision, and how we can help you get from the planning phase to the day you first see your app launched on the App Store.
Pay Per Click – PPC
PPC advertising is a great way to capture keyword-specific search traffic, but launching and running this type of campaign can sometimes feel like it requires an advanced degree. Google and Bing both have in-depth dashboards where you can fine-tune every aspect of your ad, down to a scheduled bidding strategy, geolocations for specific keywords, audience creation, and more.
When you have an ad manager handling your PPC needs, you can simply track performance with the dashboard, make suggestions about changes you would like to see, and handle the new traffic coming to your site looking to do business with you.
The backbone of a strong SEO campaign is the actual content, and if it feels like writing 10,000 words a month might be a bit overwhelming for you while you are trying to focus on your business, we have you covered. Our in-house writers specialize in SEO content writing, and have a wide range of areas that they can write for. No matter how specific or unique your industry is, our writers will produce high-quality content that converts.
You know your industry better than anyone, so your insight into some of the most common questions that your potential customers ask, important topics and issues in your industry, and anything else that you believe will be of value is extremely helpful for our writers, and will be added into our ongoing content calendar for you.
Social Media Marketing
Social media marketing might seem like simply liking a tweet here and there, commenting on an industry leader’s LinkedIn post, and sharing the latest news on Facebook, but the reality is that managing an effective social media strategy can sometimes feel like a full-time job. In addition, each social media channel has a specific use, and each audience has a certain way that they want to interact with a business, and a post that blows up on one channel will fall flat on another, for seemingly no reason.
Our Chicago digital marketing agency will be happy to discuss your goals for social media engagement and help you to understand how we can plan and manage this strategy to drive meaningful and engaging traffic to your business.