Personal injury SEO case study: How Fasig | Brooks achieved 152.39% increase in monthly users in 2 years

Law Firm SEO Case Study

Fasig Brooks wanted to rank for important commercial law keywords in Jacksonville and Orlando. On The Map Marketing planned and executed multi-location SEO for the personal injury law firm plan in the fiercely competitive personal injury attorney niche.

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Jump in monthly leads



Organic traffic


Website organic traffic



Domain rating

Ranking keywords


Referring domains

Monthly budget

$10,000 / mo

Monthly budget

Duration of campaign

24 months

Duration of campaign

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“On The Map Marketing has not just helped us successfully find our ideal clients in the cities we were targeting, they even helped us strengthen our brand profile.”

Jimmy fasig portrait

Jimmy Fasig

Managing Partner at Fasig Brooks


Fasig | Brooks

Fasig Brooks is a premier personal injury law firm helping the injured in Florida for over 30 years. Jimmy Fasig, a managing partner at the organization, has had numerous million and multimillion-dollar recoveries. He was also listed in the nation’s top 1% of lawyers in 2015 by the National Association of Distinguished Counsel.

Fasig brooks website

What On The Map
Marketing provided

Robust domain migration

New law firm website development

Comprehensive content strategy

Content strategy (backed by search engine optimization)

Google my business optimization

Local SEO and Google My Business optimization

Local link building

Redirects on the old website to implement a new structure for multi-location SEO



    The law firm was already engaged in an SEO campaign with another agency, and they retained the ownership of the old website. So we scraped their old website and built a new one. Here are the challenges it posed:

    Site migration

    Website development and restructuring the site for multi-location SEO

    Since the old agency retained the old website, On The Map had to develop a new site and implement redirects — ensuring the firm didn’t lose keyword rankings in the process.

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    Cracking the top spots for important keywords in Jacksonville and Orlando

    Personal injury space is inherently fraught with competition. On top of it, Fasig wanted to rank in Google search for competitive keywords across multiple locations.

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    The law firm hired various digital marketing services from our company to increase their organic traffic. Our local domination and website design plans for them include:

    Robust domain migration

    Development and restructuring of their website

    The previous company had optimized the homepage of their site for their home location, which didn’t fit the bill for a multi-location plan. So we scraped the old website, built a new one, and implemented redirects. We optimized their home page for Florida and for other ranking locations from their inner pages.

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    Scaling content creation

    Content strategy

    On The Map Marketing conducted detailed keyword research and created a page for each relevant practice area for their target locations. Then crafting supporting content for these locations — thereby creating content hubs for each individual one.

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    Local seo 1

    GMB optimization and local SEO

    Our team created an aggressive citation plan filled for cracking top spots in the local market. It included stacking citations and building out local entities to improve Fasig’s map rankings in Jacksonville.

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    Link building

    Link building strategy

    To give their website a decent shot to rank for important commercial keywords in their niche, we created an aggressive plan to build backlinks.

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    Domain migration

    Integrating offline and online marketing strategies

    On one of our weekly calls, we stressed the importance of local links and found out about Fasig’s offline marketing efforts. So we established a new policy to request for a backlink whenever they made a donation to a local event or charity. This resulted in Fasig being able to attain local links at scale.

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    Search engines slowly started loving the new website, so their organic search traffic has increased. So have high-quality leads and personal injury cases.

    Jump in monthly leads

    46.06% the year-over-year increase in leads (from 2020 to 2021)

    While we didn’t have access to their previous data on leads, we’ve seen their incoming calls and form submissions jump.

    Fasig brooks lead increase
    Fasig brooks increase in new users every month
    Increase in monthly traffic

    152% increase in new users every month

    Starting from 2668 monthly users in Jan 2020, the number for their website stands at 6734 in 2022.

    Increase in organic keywords indexed

    4098.18% increase in indexed keywords

    Starting from 1174 keywords, at the end of Jan 2022, the website of Fasig | Brooks had started to rank for 6179 keywords.

    Fasig brooks increase in indexed keywords
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    Jimmy fasig portrait

    Jimmy Fasig,
    Managing Partner at Fasig Brooks

    On The Map Marketing has a smart marketing team that exceeded all of our multi-location SEO goals.

    If you’re looking for a reliable and responsive agency, I highly recommend hiring them.”


    Case Study Team

    Chintan zalani
    Chintan Zalani Head of Content Marketing
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