How Miami Top Cleaning Achieved +164% Increase in Organic Traffic and +118% in Monthly Email Submissions in 12 Months
Home Services Case Study
Miami Top Cleaning wanted to rank prominently for cleaning services in Miami. However they had almost zero domain authority. On The Map Marketing designed their website and provided holistic SEO services to elevate their rankings and leads.
+118% Form submissions & calls increase in 12 months
+164.71% Organic search traffic increase in 12 months
+294.24% Ranking organic keywords increase in 12 months
12 months Campaign duration
“My Team and I put nothing but passion, hard work, and excellence behind everything that we do. I’m happy that On The Map Marketing has done the same for my website and its SEO. The results from their services have more than covered the costs 10x.”
Ulysses Gonzalez
President – Miami Top Cleaning Service
Client
Miami Top Cleaning
Miami Top Cleaning is a respected commercial cleaning and janitorial service company located in the heart of downtown Miami.
What On The Map
Marketing provided
SEO strategy and content
Website Design
Challenges
Starting from ground zero
Miami Top Cleaning wanted to rank on page 1 for “Cleaning Services Miami”, but they were starting from scratch so their domain lacked cache.
Their traffic was solely paid
Their website traffic came solely through PPC, which could be expensive.
Keyword rankings stuck on page #2
In the initial months, we built links and created custom SEO content, but were stuck at #12 for the keyword “Cleaning Services Miami.”
Solutions
Identified the user intent
We identified that the user intent for their main keyword “Cleaning Services Miami” was mostly household cleaning services.
Re-optimized and restructured the homepage
Since the client handled commercial services, we re-optimized and restructured their homepage for a more relevant keyword for their business, “Commercial Cleaning and Janitorial Services Miami.”
Results
+118% Email submissions
+118% Email submissions increase in 12 months
+164.71% Organic search traffic
+164.71% Organic search traffic increase in 12 months
+294.24% Ranking organic keywords
+294.24% Ranking organic keywords increase in 12 months
As soon as we re-optimized the homepage, we saw an increase in organic traffic, and broke through into page 1 for two important keywords: “Commercial Cleaning Miami”:
And “Janitorial Services Miami”:
We further helped Miami Top Cleaning rank on Google for relevant business keywords such as: Office Cleaning, Commercial Cleaning, Janitorial Services, etc.
Here’s an Ahrefs rank tracking screenshot showing our keyword jumps:
Email submissions: +118% in 12 months
We began at an average of around 11 submissions per month and that number doubled to around 24 submissions per month in a year!
Organic search traffic: +164.71% in 12 months
The website now ranks for 62 keywords in the top 3 compared with 6 keywords a year ago. And mind you, all the keywords drove relevant traffic for their business.
Authors
Case Study Team
