Florida Personal Injury Law Firm Went From 3 Keywords on the First SERP Page of Google to 20+ in 6 Months

Results

Keyword Ranking

In the first three months of their engagement with us, we made his Dania Beach location our main SEO focus. Upon onboarding to On The Map, this website ranked on the first page of Google results, positions 1-10, for only 3 keywords. This website now ranks on the first page for over 20 keywords, and on the first two pages for over 80!

Of course, simply being on the first page isn’t always enough. The top spot is the ultimate goal. This is why we made it our focus. In fact, the keyword “Dania Beach Personal Injury Lawyer” rose 26 spots to the number one result, without costing The Law Offices of Scott J. Senft any money in CPC (cost per click) the way a paid ad would.

The rise in these keyword rankings, sometimes jumping up 20+, is what lead to an increase in website traffic and leads. Speaking of website traffic…

Organic Traffic

The term “average organic traffic” refers to the typical amount of web traffic that a website receives from search engines through unpaid search results over a month. Organic traffic is generated when users find a website by clicking on Search Engine Results Pages (SERPs), not paid ads.

As you can clearly see, scottthelawyer.com had very low average organic traffic when they came on board with On The Map Marketing. Our legal clients often come to us with this complaint. In this industry, traffic represents potential clients, and future revenue. Increasing organic traffic is often a key goal for law firm websites looking to expand their online visibility and reach a larger audience. That’s our speciality!

Through efforts like new supporting content pages and putting effort into the GMB listing, this number grew in leaps and bounds! The Law Offices of Scott J. Senft saw an astounding 16x growth over the course of just six months.

Traffic Value

If you’re thinking all of those new website visitors must have intrinsic value, you’re absolutely right. Compared to traditional advertising methods, improving a law firm’s organic online presence is incredibly cost-effective. 

As scottthelawyer.com saw more and more organic traffic, their traffic value raised as well. This KPI represents what it would cost to pay Google, in the form of PPC ads, to be seen by the same amount of users. In February of 2023, when coming on board to On The Map Marketing, this website’s organic traffic value was just $16. In July 2023, a few months later it was well over $1,300! That kind of meteoric rise in value would be impossible to do without a well-planned-out SEO strategy and experts working behind the scenes.

Leads

For our legal industry clients, leads are the main goal. After all, leads coming in the door are what keeps the lights on. Increasing leads means expanding the client base, which is vital for the growth and sustainability of a law practice.

Law firms need a consistent stream of new clients to grow their practice, take on more cases, and expand their legal services. The Law Offices of Scott J. Senft are now seeing the amount of leads they expect. Many of these leads turn into clients. 
In fact, they’re now closing 10 leads a month in Florida! That is 10 new clients, each and every month — all from the efforts of On The Map’s digital marketing team. As our organic traffic improves even more than it already has, we expect this number to increase as well.