17 Personal Injury Blog Topics & Ideas That Will Drive Leads in 2023

Article by Kim Barloso Kim Barloso and Chintan Zalani Chintan Zalani

Last updated

Writing personal injury blog posts may be the last thing on your to-do list. But blogging on subjects that are relevant for your prospects can get you leads and help your personal injury lawyer SEO efforts.

That’s where a list of personal injury blog topics comes into picture. It can help you avoid delays in your blog writing process and ensure you’ll always know what to write about in your upcoming blog posts.

In this article, we’ll present how to come up with personal injury blog post topics and some suggestions to get you started.

Related: Blogging for Lawyers

How To Search For Personal Injury Blog Post Topics

You’ll need a strategy to efficiently cover a vast topic like personal injury law. Personal injury blogs should be cohesive and well-organized to make it easier for the reader to browse through the content.

Here are some tips on navigating the personal injury legal process and all the situations arising from it.

  1. Learn about the pillar content strategy

The pillar content strategy is a content marketing strategy that involves creating the main content piece, usually a general approach to a topic (such as personal injury). You’ll craft cluster pages from the pillar content that discuss specific topics in length. These cluster pages are linked to the pillar content.

Below is an illustration from SEMRush about this concept:

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This is primarily for your pillar page to rank for search engine results pages (SERPs). One benefit of this approach is to be consistent in your blog posts and to organize your content so your readers can skip certain sections and click on the content they want to read.

  1. Competitor Research

Another approach for researching personal injury topics is to look at other personal injury law firm blogs. Look at what topics have the most views, comments, and likes.

You can use a content research tool like Ahrefs site explorer, where you can enter a competitor’s law firm website or blog and get valuable data like top pages, page views, and keywords.

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Based on the gathered data, you can study your competitor’s best-performing content and create something better.

  1. Keyword Research

It may sound boring, but you need keyword research to find out what people are searching for online (related to your topic). You might find that focusing on the most searched keywords on personal injury might bring you the best results for your blog.

A free keyword research tool like Google Keyword Planner can give you basic insights on what to write about for your blog.

In the example below, we see the keywords related to “personal injury.” A good strategy would be to look for keywords with high demand and low competition, as indicated in the image below.

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There are also helpful suggestions on topics you might want to add to your cluster or pillar content, depending on its relevance to your niche.

  1. Current events

Watching the news can help you get ideas for your blog. Car accidents, new traffic regulations, and other related news are great topics to turn into blog posts.

Here’s an example from our client, Gray Injury Law, where they wrote about an increase in accidents in New York City connected with Revel scooters.

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  1. Trending topics

Twitter, Facebook, and other social media channels can help you spot trending topics that can help you get fresh content ahead of other personal injury law blogs.

These topics don’t necessarily have to be in the legal space – just as long as you can tie them into your blog topic.

Trending topics can also appear in specific search tools like Google Trends. You’ll find a list of trending topics, and you get to learn about them and why they are trending if you click them.

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You can also use Twitter’s Explore function and go to the Trending tab to see trending topics in various fields.

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Simply checking out these data sources can bring you more ideas for your personal injury blog.

  1. Listen to existing clients

As you handle personal injury cases, you’ll learn what people ask personal injury attorneys. Take note of these and answer these questions with a blog post. It’s possible that prospects that have the same questions might find your content. And reading answers by you will turn them into your clients.

17 Personal Injury Lawyer Blog Ideas to Drive Leads

Now let’s look at specific topics (with examples) that you can cover on your personal injury blog.

Pillar content (Core topic): What is a personal injury claim?

This is the most basic and general question one can ask about personal injury, and this can be a suitable pillar content where all your cluster content will come from.

Here’s an example from one of our clients, Kirakosian Law, where they answer a similar question, “What is personal injury?”

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What counts as personal injury (motor vehicle accidents, brain injuries, domestic violence)

Getting into specific details, you can expand on the first topic listed and discuss each type of personal injury and how they occur.

In the example below, Pintas & Mullins Injury Lawyers answer this question on their website.

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As you can see, this content lists all types of personal injuries, which can be discussed in detail with a separate personal injury topic and blog post.

How to file a personal injury claim

Filing a personal injury insurance claim is the first step in the legal process, so it’s important to discuss this topic in detail.

Shuman Legal wrote about this topic extensively on their blog, with step-by-step instructions on filing a personal injury claim.

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What to expect in a personal injury lawsuit

Potential clients of personal injury cases may have a lot of questions about court litigation and the overall legal process. A blog post that sets their expectations can help prepare them for the legal process, mentally and emotionally.

Personal injury law firm Lem Garcia Law published this blog post on their website.

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How to prepare for a personal injury case

Whether it’s a car accident, medical malpractice, or workplace injury, injured clients need to gather all information needed to build a strong case.

Here’s how Hann Law Firm explained how to be efficient during a personal injury lawsuit.

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How to hire a personal injury lawyer

Not every injury client can determine how to hire a personal injury lawyer.

Being so, this is a great opportunity for you to guide potential clients in the process of selecting personal injury attorneys. You can then make a pitch at the end of the blog post with a call-to-action (CTA) to schedule a call or avail yourself of a free consultation with your personal injury law firm.

Here’s an example from one of our clients, Jesse Minc:

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Most personal injury law firms offer free consultation, which is often mentioned at the end of blog posts.

What happens after winning a personal injury case?

There’s a lot at stake in a personal injury lawsuit, so clients should be aware of what happens after winning a personal injury litigation.

Here’s how Morgan & Morgan published this on their law firm website:

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Top 10 Personal Injury Questions Answered

Look back at the most asked questions from past and current clients and you should be able to write a listicle such as the one below:

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What to look for in a personal injury lawyer

You want to guide potential clients in hiring a personal injury attorney. The blog post below is a great example where they used a listicle format to highlight what people should look for in a personal injury lawyer.

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Tips for winning a personal injury case

This is related to Topic #5 in this list, but with a focus on winning the case.

Here’s an example of using an eye-catching headline from the Foster Wallace law firm:

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Personal Injury FAQs

You can create a dedicated page for Frequently Asked Questions (FAQs) which can help you rank in search engines and even get featured as a snippet.

Here’s how Weinstein Legal created a personal injury FAQ page on their law firm website:

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A legal dictionary of personal injury law

People without deep knowledge of legal processes may not understand the terms used during personal injury cases. Publishing a personal injury dictionary of legal terms can help them.

Law firm Levin & Perconti published such a dictionary on their website.

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How states have different laws for personal injury cases

If you serve a specific state with stark differences from other states regarding personal injury law, you can discuss this with a blog post.

Hann Law Firm is based in California, so they have a blog post about personal injury law in this state.

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How to avoid personal injury in the workplace

Offering safety tips to your readers can help save them from the pain and hassle of going through personal injury litigation.

Here’s a great roundup article from Oresky & Associates on workplace safety.

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What to do when you get into a motor accident

People who are injured in motorcycle accidents, car accidents, truck accidents, or any motor vehicle accident need all the help they can get. Stressed and confused, personal injury victims need clarity on the next steps to take to recover and seek legal action.

Here’s an example of a blog post from Rob Levine & Associates discussing this topic:

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What to do when you get injured at work

This blog post is similar to Topic #17 but involves getting injured at work.

Here’s a great guide that includes filing for worker’s compensation.

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What to do when you experience domestic abuse

Victims of domestic abuse might find what they’re looking for if you publish this topic on your personal injury blog.

Here’s a similar topic posted by the Myers Law Firm, offering helpful information about how a personal injury attorney can help domestic violence and abuse victims.

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Final Thoughts

Writing regular blog posts adds value to your firm while helping you earn your audience’s trust and eventually win them over as a client.

With a personal injury blog, you can teach potential clients anything they need to know, from making a personal injury claim to fighting against medical malpractice or demanding workers’ compensation.

With the personal injury topics above, you’ll not have to think about your content in months or years to come. Up next, read our guide on personal injury lawyer marketing. If you you rather have us take care of blogging, content writing, SEO, and digital marketing for your PI firm, then contact us.

Kim Barloso

Article by Kim Barloso


  • Chintan

Kim Barloso writes different types of content that helps businesses and brands establish their online presence. Before venturing into writing ten years ago, she was a communications trainer for customer support companies. These days, she keeps herself busy with writing and catching up on true crime documentaries.