How to Create a Striking Attorney Bio (With 25 Examples)
Professional attorney bios are a must-have for any law firm looking to attract clients on the internet.
As a law firm marketing agency, we know how most attorneys are short of time to polish their “professional bio design” skills. After all, it’s not just about your ability to articulate and convey a message in written form.
To attract potential clients, your bio must be impactful, streamlined, informative, and optimized for lead generation. Most importantly, it should be a cut above the rest of the competition.
This no-nonsense guide will show you how to create a stellar attorney bio that prospects can trust.
Why Should You Care About Your Attorney Bio?
An attorney bio is one of the first things prospective clients look for before working with a law firm. And, in the high-stakes law industry, first impressions last.
Clients read bios to verify your credibility and whether or not you’ll help them win their case. They want to know about your professional background, which includes your strengths, accomplishments, and experiences with similar cases.
Some clients also prefer knowing you on a deeper, more personal level. These people care about the person behind the firm — where you come from, how you got into this field, and what drives you forward.
It’s no surprise that attorney bios are the most-visited pages on law firm websites.
If you don’t pay attention to your bio, you’ll have a tough time generating and converting leads online.
Top 25 Attorney Bio Examples
What does an effective attorney bio look like?
The best way to answer this question is through examples.
1. Dietrich Law Firm PC
Dietrich Law Firm PC cuts to the chase and starts with the lawyer’s contact information, a vCard download link, and an eye-catching contact form above the fold.
2. The Law Offices of Scott Jay Senft
Scott Jay Senft’s informative bio mixes an eye-catching headshot, Frequently Asked Questions (FAQ) section, contact form, and client testimonials to win the trust of prospective clients.
3. Bienert, Katzman, Littrell, Williams LLP
Bienert Katzman Littrell Williams LLP uses an organized bio layout that makes it easy to find important information. This includes the lawyer’s educational background, practice areas, professional accomplishments, and contact information.
4. Henderson Franklin
Henderson Franklin attorney bios provide clients with multiple ways to connect with legal professionals directly. Paired with the clutter-free page design, this creates a smooth experience for prospective clients.
5. Stroleny Law, P.A.
Stronely Law, P.A. succeeds in utilizing simplicity to highlight essential background information, like Stronely’s experience, law practice areas, awards, and contact information.
6. McLeish Orlando LLP
McLeish Orlando LLP proves that, sometimes, less is more if your goal is to grab your audience’s attention. The site effectively combines colors and effective copywriting to help prospects quickly absorb the details that matter.
7. Kline & Specter, PC
Kline & Specter, PC relies on fluff-free copywriting alongside a professional headshot and clear CTA buttons to generate leads.
8. Elk & Elk Co., Ltd
The Elk & Elk Co., Ltd. lawyer bios capture attention with professional headshots, smart font choices, and a striking color scheme. Each page also comes with a “lawyer profile” video that introduces the lawyer in an engaging way.
9. Clifford Law Offices
Clifford Law Offices implements a classic, simplistic attorney biography design. The page layout draws attention to CTA buttons and accolades or “trust” badges.
10. Brown Rudnick
Brown Rudnick uses flat and contrasting colors to emphasize details like the lawyer’s email address and vCard download button. You may not notice it a first, but their lawyer biographies also do a great job of concisely elaborating their professional history and experiences.
11. Kingsley Napley
Kingsley Napley features a professional headshot right next to the lawyer’s contact information and practice areas. This is immediately followed by a quote from a reputable, UK-based legal market guide.
12. Alston & Bird
Alston & Bird takes full advantage of professional headshots and subtle CTA buttons to draw new clients in.
13. YLaw Group
Instead of the usual headshot, YLaw Group uses full body shots to make their attorney bios more striking.
14. Covington & Burling, LLP
Covington & Burling, LLP uses spacing effectively to bring attention to important elements. This includes the vCard download button, email address, phone number, and content tabs for accessing more information.
15. Womble Bond Dickinson
The attorney bios from Womble Bond Dickinson groups and organizes related information into sections, like contact information, social media links, awards, and publications.
16. Harneys Fiduciary
Harneys Fiduciary makes use of modern website design, professional photography, and social proof to spark the interest of leads. The rest of their bios are layered with useful information, including the lawyer’s biography, recommendations, and educational background.
17. Morgan & Morgan
To grab the attention of prospects, Morgan & Morgan displays a scorecard of the lawyer’s “featured wins” in their bio.
18. Roberts | Jeandron Law
The Roberts | Jeandron Law Firm has card-based attorney bios that neatly pack information into scannable sections. You’ll find sections for the main biography, contact form, and reviews from past clients.
19. Johnston Clem Gifford
The first thing you’ll notice in Johnston Clem Gifford‘s attorney bios is the full-screen design, highlighting the lawyer’s name and contact information. Below the fold, prospects will get an in-depth look at each lawyer’s background.
20. DiCello Levitt
DiCello Levitt starts off their attorney bios with the lawyer’s short introduction and contact information. They also use a clear page layout that ensures the visibility of their practice areas, awards, and other useful information.
21. Hipskind & McAninch, LLC
Hipskind & McAninch LLC features impressive metrics like the amount of money they won and the number of 5-star reviews they amassed. In addition to their credentials, the firm also offers a free case review to attract clients.
22. Raines Feldman Littrell, LLP
Raines Feldman Littrell LLP also has a straightforward design approach and makes all essential information visible right off the bat. The bio page also features a professional headshot and compelling copy to engage prospective clients.
23. Gill & Chamas, LLC
Gill & Chamas, LLC attorney bios display a professional headshot, the lawyer’s contact details, and a CTA button on their full-screen banner. The page also comes with an extra menu for additional information, like areas of practice, awards, and notable settlements.
24. Gallagher & Kennedy Attorneys
Gallagher & Kennedy Attorneys blends modern, flat design with impactful storytelling to hook their prospects.
25. Helgesen, Houtz & Jones Attorneys
Helgesen, Houtz & Jones creates clean and simple attorney bios that only focus on what prospects want to see. They include the lawyer’s short introduction, practice areas, awards, and links to published articles that showcase their expertise.
How to Create an Attorney Bio
Checking out well-designed attorney bios gives you a lot of practical and effective ideas for your law firm website. And, at this point, you’ve seen more than enough examples to create a template for your bios.
Not sure where to begin?
Here are six simple steps that will guide you:
Start with a Striking Professional Photo
They say “don’t judge a book by its cover,” but that’s not the case here.
Clients want to see a face they can trust. And it can’t be stressed enough that professional headshots play a vital role in the trust-building process.
In case you didn’t notice, all of the top attorney bios listed above start with a professional photo.
Here’s a tip: put your photo next to important content your prospective clients need to see.
Our eyes are naturally drawn to other human faces. Make sure your photo doesn’t take attention away from important information, like your contact details, practice areas, and title.
Answer a Commonly-Asked Question
Always remember that your bio isn’t for you — it’s for your target audience.
Brainstorm common questions that potential clients ask, like:
- What types of cases do you specialize in?
- Have you ever won a similar case in the past?
- How can I get in touch?
You don’t need to address these in a Q&A format. Most attorney bios just spill the answer to any of these questions in the first sentence or below the name.
You can take it a step further by including a FAQ section somewhere in your bio. Use it to address usual concerns that cause clients to hesitate, like how long cases usually take and what to do in certain situations.
Highlight Important Contact Information
Not only should your bio be well-designed, it should also help clients take the next step.
You don’t want to miss out on clients just because they couldn’t find your contact form or vCard link.
The solution is simple: put your contact information somewhere above the fold.
You may also embed a contact form or “Contact Us” button with contrasting colors. If you have a live chat feature, set an automated message to let prospects know how to use it.
Here are a few other details you should include in your bio:
- Office address
- Office hours
- Phone number
- Email address
- LinkedIn profile
Remember that the business details in your attorney bio should reflect the ones in your Google Business Profile. This is not only beneficial for local Search Engine Optimization (SEO) but also for helping clients learn more about your firm.
Share Your Background and Accomplishments
At the end of the day, prospects only need to know if hiring you is the right decision.
One way to assure them is to talk about your accomplishments, experiences, honors, and awards. You can make this information easier to find using bulleted lists.
To provide more context, discuss your professional background and experiences in concise and clear paragraphs. Provide just enough detail to grab your reader’s interest and flesh out some of the accomplishments you highlighted.
If you have a long-form CV, insert an attachment or download link for a separate document. This is great for prospects who like to dig deep.
As for your educational background and bar admissions, it’s a requirement but it shouldn’t be the center of your bio’s design. It might work for prospects who went to the same law school, but remember that every other attorney mentions their law degree in their bio.
Elaborate Your Practice Areas
Another thing clients need to see in your bio is your practice areas. Just like your honors and awards, you can present this through a simple list.
This will reassure clients that they’re reading the right bio.
Be sure to add internal links to dedicated landing pages for practice areas, be it family law, personal injury, or criminal law. That is if your law firm website already has them.
Let’s say your headshot, highlights, and practice areas got your prospect hooked. They loved what they saw in your bio and believe you’re the best lawyer for the job.
The next question is, what’s next?
This is where your Calls-To-Action (CTAs) come in.
A CTA is a crucial page element that tells leads exactly what to do next, such as:
- “Book Your Consultation Now”
- “Subscribe Now”
- “Click Here to Learn More”
From a legal marketing perspective, getting your audience to click CTAs is the whole point of your attorney bio.
Some law firms offer free consultations, case reviews, and downloadable case studies to generate more clicks. Just make sure your CTAs are visible using buttons, contrasting colors, and bigger fonts.
Other Tips to Build an Effective Attorney Bio
Before we wrap up, here are five additional tips that will help you create the perfect attorney bio for your law firm:
- Offer accessibility tools. Some attorney bios provide accessibility options like screen readers, bigger text, and higher contrast.
- Use video content marketing. Video introductions will help you engage and connect with your audience on an emotional level.
- Mention your engagements. Build your credibility by mentioning your speaking engagements, attended community events, and media coverage.
- Include your professional associations. Mention your membership to relevant professional organizations — be it a bar association or trial lawyers group — to show your dedication to your field.
- Use simple language. Avoid using legal jargon and focus on conveying useful information to the people you want to help.
Upgrade Your Attorney Bios with Professional Headshots!
Creating compelling attorney bios is a huge task, so let’s take it a step at a time.
First, let’s work on getting your legal portraits. Apart from being high-quality, clear, and professional, your attorney headshots should also be natural and on-brand. They should also blend well with the design language of your law firm website.
Article by Kristaps Brencans
I started as a project manager at On The Map Marketing in 2015 and now run the day-to-day operations as the company’s chief executive officer. In the last few years, I have overseen thousands of successful SEO campaigns in numerous industries, including lawyers, contractors, E-commerce, and other markets. I am also a proud dad of three divas and take a keen interest in running and calisthenics.
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