Even the most advanced web surfer can get lost in the current of an unforgiving cyberwave. Advanced marketers sometimes switch to black-hat techniques to grab the attention of random bypassers. However, quality visitors are they only ones relevant to your business. Experimentation with keywords is a great way to maximize traffic to your website. Testing your law firm’s keywords can be as easy as replacing “federal workers compensation lawyer” to “work injury attorney.”     

Google AdWords displays your promotional material on a public network but also cuts marketing costs. Adwords is a service that presents your advertisements to a wide audience but only charges you if your advertisement is clicked.   

Keyword Planner

Keyword Planner, is a comprehensive tool that assists the marketer in doubt. It will help you choose the best keywords by testing which boosts the most traffic. As an organizational device, Keyword Planner records statistics as well as suggests which keywords will work for you. Based on the popularity of each keyword you can decided how much of the marketing budget to dedicate toward the phrase.

How to Use Keyword Planner  

Keyword Planner is a simple free service. Navigation is made easy; inside of Google Adwords follow these simple steps:

  1. Select Keyword Planner from the Tools drop down menu.
  2. Suggest a business type, use specific locations for better results  
  3. Hit the Get Ideas button to generate a list of suggested keywords
  4. Keyword will show you the average monthly searches for each word mentioned as well as a suggested bidding amount

Relevance of Keywords

Selecting the perfect keywords can launch your law firm’s website to the top of the search engine charts, however, it is not as simple as just choosing business related phrases. Many do not take into consideration that keywords can depreciate over time. Though it is true that timely phrases that are tied to current events will certainly boost your SEO, it is a temporary jump being that recent events never stay recent.

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