How Much Do Bankruptcy Leads Cost (With 5 PPL Companies...) - On The Map Marketing
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How Much Do Bankruptcy Leads Cost (With 5 PPL Companies…)

Bankruptcy is an unfortunate reality for many individuals struggling with debt, especially during these challenging economic times. For law firms specializing in bankruptcy cases, connecting with potential clients is essential for success. Bankruptcy leads offer a valuable way to ensure that those in need of assistance can find the expert help they need.

By working with a reputable lead generation company, attorneys can connect with potential clients in need of their expertise and help them find financial relief. Here’s everything you need to know about bankruptcy leads.

What is a Good Cost Per Bankruptcy Lead?

Depending on the source, a high quality lead from digital marketing may cost you anywhere from $200 to $300. And you may average over 40% conversion rate from such leads. These numbers may vary significantly. So you have to factor the expected case settlement per client to find if the lead from a service provider is providing you a positive ROI over the long-term.

How Bankruptcy Leads are Generated Through Digital Marketing

Generating bankruptcy leads through digital marketing can be a highly effective strategy for bankruptcy attorneys. Here are some of the most powerful ways to generate leads:

Rank Your Business Listing in Legal Directories

Legal directories are an excellent way to get your business noticed by potential clients. By ranking high in directories like Avvo,, and FindLaw, you can increase your visibility and attract more leads. Creating a listing in these directories is simple, and optimizing your listing with keywords and high-quality content can help your listing rank higher.


Search engine optimization (SEO) is crucial for any business looking to generate leads online. By optimizing your website for the keywords that potential clients are searching for, you can rank higher in search engine results pages (SERPs) and attract more traffic to your site. Some of the most important factors for SEO include optimizing your website’s content, images, and meta tags for relevant keywords, building backlinks from high-quality sources, and regularly publishing fresh, high-quality content.


Pay-per-click (PPC) advertising can be an effective way to generate leads quickly. By creating targeted ads that appear at the top of search engine results pages, you can attract more traffic to your site and increase your visibility. Some of the most popular PPC platforms for bankruptcy attorneys include Google Ads and Bing Ads.

Social Media Advertising

Social media advertising can be a powerful way to generate leads for your bankruptcy law firm. By creating targeted ads on platforms like Facebook, Twitter, and LinkedIn, you can reach a highly engaged audience and increase your visibility. Make sure to target your ads to the right audience and use compelling ad copy and visuals to grab their attention.

By using these digital marketing strategies, bankruptcy attorneys can generate high-quality leads and grow their business. It’s important to remember that generating leads takes time and effort, so be patient and persistent in your marketing efforts.

5 Pay Per Lead Bankruptcy Lead Generation Companies You Can Consider

If you are looking to generate bankruptcy leads for your law firm, there are several pay per lead companies to consider. These companies specialize in providing quality leads to bankruptcy attorneys.

Pinpoint Legal Marketing

Pinpoint Legal Marketing is one of the top pay per lead companies for bankruptcy attorneys. They provide pre-screened leads to attorneys based on the attorney’s location and practice area. Pinpoint Legal Marketing’s leads are exclusive and are not shared with other attorneys.


4LegalLeads is another popular pay per lead company. They provide real-time leads to bankruptcy attorneys based on the attorney’s geographic location and practice area. 4LegalLeads also offers a credit system, allowing attorneys to purchase leads in bulk at a discounted rate.


Nolo is a trusted name in legal lead generation. They offer a variety of lead generation services, including pay per lead for bankruptcy attorneys. Nolo’s leads are pre-screened and exclusive to the attorney who purchases them.


DirectLegalMail offers targeted direct mail campaigns to generate leads for bankruptcy attorneys. They provide custom mailers to potential clients in the attorney’s geographic location. DirectLegalMail also offers a pay per lead option, allowing attorneys to only pay for the leads they receive.

Legal Brand Marketing

Legal Brand Marketing specializes in digital marketing for attorneys, including pay per lead for bankruptcy attorneys. They utilize various digital marketing strategies to generate quality leads for attorneys, including search engine optimization, pay per click advertising, and social media marketing.

When considering a pay per lead company for your bankruptcy practice, it’s important to research and compare different companies to find the best fit for your specific needs. Additionally, consider the cost per lead and the quality of the leads provided to ensure a positive return on investment for your law firm.

Bankruptcy Leads FAQs

Is It Legal to Purchase Bankruptcy Leads?

Yes, it is legal to purchase bankruptcy leads. However, it’s important to note that the laws regarding lead generation vary by state, so it’s always a good idea to familiarize yourself with the regulations in your state. Additionally, lead generation companies have to comply with the Federal Trade Commission’s guidelines, which include obtaining the consumer’s consent to receive information about your services and following anti-spam laws.

When purchasing bankruptcy leads, ensure that the lead generation company you choose is reputable and follows legal practices.

How Legal Lead Generation Businesses Work?

Legal lead generation businesses collect information from individuals who have filed for bankruptcy and match them with law firms that specialize in bankruptcy cases. These businesses use various channels to collect this information, including online forms, surveys, and seminars.

Once the lead generation business has collected the consumer’s information, they typically verify it to ensure its accuracy. Then, they sell the leads to law firms that specialize in bankruptcy cases.

What Does a Bankruptcy Lead Look Like?

A bankruptcy lead typically contains the consumer’s personal information, such as their name, phone number, email address, and physical address. Additionally, the lead may include details about the consumer’s bankruptcy case, such as the date it was filed, the type of bankruptcy filed, and the consumer’s estimated debt.

It’s important to note that not all leads are created equal. Some leads may be more valuable than others, depending on the consumer’s level of interest in pursuing legal action and the accuracy of the lead’s information.

Final Thoughts

Overall, purchasing bankruptcy leads can be a valuable investment for law firms that specialize in bankruptcy cases. By understanding the legalities and features of bankruptcy leads, you can make an informed decision about whether this type of lead generation is right for your firm.

Or you can also choose to grow your bankruptcy legal business with On The Map Marketing. Contact us to get a quote on how we can help you get leads.

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