“How do I get more people to visit my website?” This is the question every business asks. Maybe you’ve even taken it upon yourself to read any of the countless books on search engine optimization (SEO) and marketing that are updated every year. But that probably led to more frustration as you realized that it was going to be tons of work and require a lot of learning before getting started and implementing any strategy.
At On The Map, we understand that marketing is just as important as having a great product or service. And because of that, it requires its own dedicated team. Our Austin web design experts have over 10 years of experience serving a wide variety of clients and boosting their rankings on search engine results pages.
If you currently own a website, then the most important first step to do is to conduct a thorough analysis of it in its current state. This will give you insight on what elements are working or aren’t, how to increase your rankings on search engine results pages and how to increase traffic to your website, which leads to higher conversions. But if you are creating a brand new website, then this research phase will provide you the information you need to develop the right digital marketing strategies to meet your business goals. The areas of your website that we will analyze are:
- The quality of your backlinks
- Each individual web page’s loading speed
- The alt text that accompanies all images
- Whether or not there are broken internal or external links
- Descriptive title tags, meta-descriptions, and headers
- The quality of each of the backlinks you use or that are linking to your website
Additionally, detailed market research is conducted on your industry in order to help your website rank more highly and to learn more about the business you are trying to attract. The city known for its slogan “Keep Austin Weird” is home to celebrities, sports icons, major industries, musicians, and many other kinds of people. It has been home to some of the most iconic festivals and gatherings in the nation, but still maintains a local vibe that supports small businesses owned by members of the community. Whoever you’re trying to attract, let On The Map develop your website and help you build your audience.
A Website That Can Do Everything
In order for your business to grow you need a website that does everything. And in order to get that website, you need a design team that:
- Creates a stunning design that your users will love
- Develops a website that can be viewed across multiple devices
- Is optimized for SEO to increase traffic and turn those users into leads
At On The Map Marketing, we don’t just focus on the User Experience Design and User Interface Design (UX/UI). We also offer successful search engine optimization strategies and fresh content services all under one roof.
Designed For Today’s Users
Since March 2020, Internet use has surged all over the United States as more people have transitioned to online learning, remote working, and consuming news and media online. On The Map Marketing is at the forefront of helping businesses navigate the new digital marketplace. Now more than ever, your website needs to be designed for the modern-day user, and you need to work with a company that keeps a close eye on online trend forecasts.
Optimized For Mobile Devices
Responsive design is developing a website that can adapt to any screen, whether it is on a desktop computer, laptop, tablet, or mobile phone. If you’ve spent time creating a user experience that includes heavy use of graphics, video, and text, but it only looks great on the desktop version, they are possibly risking alienating a huge portion of your audience or potential audience. First, you want to conduct a full analysis to understand how your users are getting to your website. Secondly, you want to make it as easy as possible to conduct transactions, get information, and to navigate your website as possible. Users who have to pinch their screens, zoom in, or constantly flip their phones to view it better are more likely to leave your site and not return. This increases your bounce rate and ultimately prevents you from growing.
Keeping Your Customers And Users Safe
Informed, typically well-educated consumers have been asking about security protocols since March 2020. These fears sprung from a worldwide debate between data privacy and public protection. Additionally, seeing major players in the communications technology market suffer from security breaches, such as Zoom, has made all consumers warier of their online safety. One of the surprising side effects of the coronavirus outbreak was the alarming amount of phishing scams and malicious links conducted by cybercriminals using hacked email lists.
The team at our Austin web design company ensures that your website is protected against common website security threats such as:
- DDoS attacks
We use proper HTTPS protocols but other security protocols to prevent your website from going on Google’s Blacklist. Being on this list means that Google, as well as other anti-virus companies and search engines, deem your website as not secure. This leads to a reduction in website traffic and lower SEO rankings.
We’re Your Web Design Company in Austin, TX
At On The Map, we design engaging, leading websites for businesses all over the United States, but especially here in Austin. From the initial analysis phase to launch, our team is ready to work with you to bring your website online. We offer a full range of services done in-house, from website design, content writing, PCP, e-Commerce, and more. Call us today and let us know what your goals are!