Atlanta is a great place to run a business, but trying to reach your audience can seem nearly impossible when you are trying to cut through the noise of your competition to reach the right audience and establish meaningful relationships with new clients. Digital marketing is a great way to scale a marketing campaign quickly and make data-driven decisions about how to continue to grow your reach, but knowing how and where to start can be overwhelming before you even begin. Working with an Atlanta digital marketing agency is one of the best ways that you can reach new audiences while continuing to focus on what you do best: serving your customers and providing top-quality products and services.
If you are looking for an experienced Atlanta digital marketing agency, then look no further than the team at On The Map Marketing for all of your needs. Our history of success with Atlanta marketing campaigns in a variety of industries and with a variety of goals is a great indication of the type of experience that you will have while working with our agency, and which we will be happy to discuss during a consultation about your goals and potential project. We are happy to work within your budgetary constraints and are proud to help our clients get the return on investment that they expect and deserve.
Search Engine Optimization – SEO
The term “SEO” can sometimes feel like a buzzword that gets thrown around fairly regularly when it comes time to write a blog post or an article, but what does it actually mean? Does SEO really do anything? The reality is that, like any digital marketing effort, SEO is only effective when implemented and run using the correct tools. Although SEO is executed by writing keyword-focused content such as blogs and articles, there is a lot more that goes into it.
When you are working with On The Map Marketing for your SEO campaign, you will have firsthand access to the extensive work that goes into running this type of digital marketing practice successfully. It starts with highly-detailed research, and when implemented requires continuous content production and granular, data-driven decision making to target the most effective audience.
Web Design & Development
Before you spend a cent on driving traffic to your website, it is important that you know your website is up to par. User Experience design (UX) is one of the most essential design elements for helping your visitors navigate your website effectively and encourage them to convert. Conversion goals depend on your own goals for the campaign but include things like purchasing a product or service, booking a consultation, or signing up to your mailing list.
Each of the journeys from your homepage to conversion is known as a user journey, and UX design pays close attention to each step of each journey to ensure that it is as simple as possible. In addition to the UX, there is much more that goes into creating a comprehensive site that converts—we are here to bring you through every step of the process.
Mobile App Design & Development
Mobile apps are an effective way to provide your target audience with useful and engaging tools that can ultimately help them decide to do business with you. However, the process of designing and building an app is a fairly complicated and involved process that requires the support of an experienced team. We will be happy to help you conceptualize, design, develop, and launch an app specifically tailored to your needs and the needs of your clients.
Pay Per Click – PPC
PPC advertising is a great way to capture search engine traffic for highly specific keywords, and the comprehensive PPC dashboards on Google and Bing give you granular control over things like your geographical targets, audience attributes, bid schedule, and more. Building an effective PPC campaign that delivers worthwhile CPCs requires a lot more than simply adding obvious keywords, setting a daily budget, and waiting for traffic. These types of campaigns require extensive data analysis and deep-dives into consumer behavior to identify the most cost-effective keywords that result in conversions, not just impressions, clicks, or other vanity metrics that won’t help you drive new business.
Behind an effective SEO campaign is high-quality, targeted content, which our in-house team of writers excels at creating for a wide range of industries and focuses. Instead of needing to maintain a content calendar and take time out of your busy schedule to produce enough content to support your campaign—in the form of blogs, articles, guest posts, website content, and more—let us take care of the heavy lifting for you. Our SEO analysts provide our writers with the specific keyword targets, and we love working directly with our clients to generate content topics that their target audience will find useful and engaging.
The secret to good content is to provide your target customers with information and content that they will find helpful. The more relevant and helpful your content, the more likely your visitors are to recognize that you are an authority in your industry and decide that they want to do business with you. At the same time, search engines recognize that you are providing well-written and specific content that will improve your rankings on their results pages in a cycle of improved reach.
Social Media Marketing
Social media channels can be daunting and complicated to navigate, especially from the perspective of a business trying to either engage with a new audience or retain existing customers. Each channel has its own personality, and users of each platform expect to interact in specific ways with each platform, even the same user on two different channels. Instead of needing to handle all of these communications on each channel, the team at On The Map Marketing can take control so that you can keep serving your customers by doing what you do best: running your business and providing high-quality services and products.