Atlanta App Development Agency
Atlanta business owners rely on us to build an exquisite mobile experience for their customers.
On The Map Marketing is a one-stop mobile development shop for Atlanta business owners. We take care of design, coding & development, testing & maintenance — end-to-end — for iOS and Android applications.
Do you have a great idea for an app? Are you a business that needs to expand your app to keep up with consumer demands? Do you lack the time and resources to lead an Atlanta digital marketing team or freelancers yourself? If you’re ready to take the next step and launch an app, but you’re not sure how to do it, nor have the time to lead a team of freelancers yourself, then choose On The Map Marketing as your mobile app developers in Atlanta.
In this initial stage, we place an emphasis on getting to know you. We want you to tell us everything there is to know about your company, from your founding to your current culture to what makes you stand out from your competitor. This is how we are able to design and develop apps that accurately reflect the brands we work with. Key questions we always ask our clients are:
- Who is your target audience using your app?
- Why are they using your app, and how does this app benefit them? How does it create value?
- How frequently do you hope they use your app?
- What are some features that are unique to your niche that you want to have in your app?
In this phase, we rely heavily on drawings and storyboards to help us visualize the layout of the interface. We can also create mockups that can easily be adjusted on the fly. This means you can change your mind and try different ideas. And that’s the whole point of this phase — to brainstorm, draw, erase, try again, and work to find what’s perfect for you.
There are issues that can come up later if your research isn’t thorough in the first steps. This includes researching what your users really want, for example. Not only is that important so you actually meet their needs, but so that you don’t go too far and end up affecting the experience of using your app. An example would be having a drop-down menu with way too many options, or having so many features that the app visually looks chaotic.
What do other apps in your industry look like? Are there much larger competitors? These are vital questions to answer in the planning stage. By having clear objectives and goals, you’re more likely to have a more successful app.
Next, it’s time to focus on the graphic elements and design of your app based on the winning ideas from the initial planning phase. It’s easy to close out of an app and delete it, so good design is a necessity. UI (user interface) and UX (user experience) design occur during this phase based on the decisions made in the prior phase.
User Experience (UX) Design
UX designers will build a wireframe of your app or a layout for you to see how it will work. This wireframe version of your app shows you how users can move from one screen to another within an app. You will experience navigating your app as if you were one of your users, and we will then incorporate the feedback you give us based on your experience in the simulated app.
User Interface (UI) Design
This encompasses all of the aspects of your app that your users see and interact with. The structure of your interface must be meaningful, clean, simple, and consistent. This is where really understanding why your users want to use your app is important because those are the features you want to focus on in your app’s design.
Of course, the last part is the fun part — actually launching your app. At this point, iPhone, Android, and other smartphone or tablet users will be able to see it in the App Store or wherever they download apps. By combining your app development with social media, PPC and SEO, you can ensure your target audience knows about your new development and prompt them to check it out.
All Work Done In House
All of our work is done in-house, and each project is assigned a manager who will lead your dedicated team of Atlanta Graphic designers, developers, and content writers. At On The Map Marketing, we want to be your Atlanta app developers of choice, that is why we look to build partnerships with our Atlanta clients, so we can meet and exceed your expectations. So give us a call today and tell us about your app development goals.
Let us prepare a FREE App Development audit!
Sarah McMahon – Sr. Digital Marketing Specialist
Call 305-420-5556 or fill out the form
How it works
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Why choose us?
"We look at every dollar companies invest in their company using our services an enormous responsibility that we take seriously."
We have been able to follow and strictly adhere to this code by building a team of some of the brightest and most talented web developers, designers and SEO consultants in the industry. Our team is driven to be the best at what we do and to never compromise. We can only grow through the work we offer to our clients.
What App Development services do we offer?
Our clients say it best
Award-winning App development experts
On The Map Marketing is a global digital marketing agency. The team is constantly growing to meet the needs of our clients, with over 50 people filling the conference rooms, offices and sales floors.
Each person is important to us because we wouldn’t be here without our clients. Each business is important because it’s the passion of business owners that gives us our motivation and direction when building their online presence.
"We positively impact the world, one person,
one business, one dollar at time."
Revenue Generated for Our Clients
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