When considering an SEO company for lawyers, it’s important to be mindful of your state’s bar regulations for advertising. In this article we’ll go over some of the high level points to look out for. The lawyer advertising rules regarding digital advertising in Delaware are stated in the Delaware Rules for Professional Conduct as well as the Delaware Ethics Opinions Index.
Rule 7.1 outlines:
“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.”
This rule also prohibits truthful statements that can be perceived as misleading. A truthful statement is can be considered misleading if it lacks or omits a fact necessary to make the lawyer’s communication considered as a whole not materially misleading. A truthful statement can also be considered misleading if a potential client or a “reasonable person” is likely to formulate any specific conclusion regarding the lawyer’s services without substantiated factual information.